How To Use Social Media To Boost Your SEO - Business

You’re on the right track if you’re looking to boost your search engine optimization through social engagement. The major search engines have a great deal of respect for the developing social practices that the internet has brought into our lives. We consider a site like Facebook, and it becomes difficult not to respect the amount of traffic it generates. 

Facebook alone generates 1.45 billion users per day, and the numbers are only rising. These factors bring search engines like Google to open the doors for online marketing like never before seen. It helps that Google now has its own social media site that promises to boost the Web traffic of brands all across the world. 

Let’s now take a look at how you can boost your brand and make a strong impact on your search engine optimization. 

Creating Reputable Backlinks

The strongest factor in online marketing consists of the support brands get through the activity of real people online. This “support system” is often best described through the structure of backlinks. We won’t make this complicated for you, for this name can be a bit confusing. Think of it this way: a backlink is created anytime another website publishes a link that leads back to your website. 

You can do this by posting links on Facebook, Twitter, LinkedIn or Google +. 

Let’s say that you have a content blog and want the search engines to better crawl it into their databases. Posting a link to each social platform, which then leads directly to your blog post, will create strong backlinks by default. This happens because the major social platforms are considered legit by technologies like Google and Bing. 

Generating Traffic And Page Views

Keywords are important to you getting what’s called organic traffic. This type of traffic comes directly from people typing in searches through Google or Bing. Remember, the ultimate factor for your online rank is the confirmation that real people make. 

You can downplay the needs for special keywords. 

You can do that as long as real people read your writing. 

Organic search is something you’re in the process of building, but you can get traffic to your site now by sharing content through a SM site. You might be gifted in raising a following and grabbing attention. You can use those talents to get traffic headed to your website without organic search. 

Engagement via Likes, Retweets, +1s and Shares

Sharing a message on your favorite social media platform is a strong way to generate search engine optimization for your brand. Here are a few things you want to consider when generating likes, retweets, shares and +1s on your social posts: 

- Grab Attention: Be as eye-popping as possible, and add a little controversy if you have to. The objective here is to rise above the noise that you will be competing against. Grab the attention of your followers with the colors you choose, the headlines you write and the topics you decide to share. 

- Provide Something Useful: No one online wants to waste their time. They certainly don’t want to see something that disappoints them once they check it out. Avoid this by ensuring that you offer something helpful. Let’s say that your followers are online marketers or inspiring to be. Consider giving them your tried industry skills that they can use for making a living with. 

- Give Them Something Actionable: Make sure that what you share with them can be put into practice. It’s easy to describe what something is, but going into detail about how to do it is life changing. This type of media is sure to inspire your followers to like your content and to send the right signal to the search engines. 

Collecting Review Threads

- Going Beyond Your Website 

Review sites have strong credibility ratings, and this is more true if you’re found with high ratings within those sites. These site are options like Yelp and Booking.com. Consider building your profile on a site like these to improve your search optimization. 

Transferring Social Credibility

- Number Of Followers 

You can also build your social account up because the credibility of that account will transfer over to search engine optimization. You then gain a higher ranking as long as your website is associated with that developed account. 

Keep working on these concepts if you want to see a boost on your SEO. The social triggers are important to keep note of. Keep the above points in mind, and continue to give your leads something they can transform their lives through.

by Aziza Azimova