How To Use Snapchat For SEO?

Today, I found myself looking over nearby cafes and restaurants around my friend's location on ???????? ?????? so we could hang out there. But wait!

???????? ?? ???????? ???????????????? ????????????????? ?????? ???????????????? ???? ?? ????? ???????? ???????

Well, I don't think so. The Snap Map has a daily user engagement of ???????? ?????? ?????????????? ??????????, and millions of people explore places just like that.

So, if you own an apparel store, cafe, restaurant, hotel, or franchise, you need to know all about it. Like Facebook, Instagram, LinkedIn, and TikTok, ???????????????? has a huge user base but might not have the same level of popularity. Many people think that Snapchat is just for youngsters, like ?????????????????????? and ?????? ??. It's understandable to think that way.

Currently, Snapchat has ???????????? ?????? ?????????????? ???????????? ?????????????? ??????????, and its usage is expected to increase by ????% in the next four years.

But there's something you may not be aware of—?????????? ??????????????????, which can be achieved via Snap Map (launched in 2017). Not only Snapchat, but all platforms that offer map integration can help you boost your local SEO.

Let's talk about something no one talks about—"???????????????? ?????? ??????."

Before any deep discussion, let's understand the UX/UI of Snap Maps. Snap Map shows the last active location of your friends as well as some popular nearby landmarks as you zoom around. It not only works in your local area but all around the world.

Here, you can also see places that are your favourites, visited by you, liked by your friends, or that you want to explore. It can show you places according to several categories such as restaurants, cafes, parks, and shops.

The map also features a search bar so you can search for a place or ???????????? ???????????? ???? ???????????????? by name.

The location itself has a profile, where users can watch Snaps or local stories by visitors, get directions, and see opening times and addresses. Your customers can also "?????? ???????? ??????????" for various reviewing factors. (Shown in the image)

????% ???? ?????? ?????????? use this way to find new places. Now, you must be thinking about how you can add your own business to this Snap Map. If so, let me tell you that Snapchat uses ????????????, which is powered by ???????? ???????? and ?????????????????????????? (OSM)

Step 1: Make Everything Assured

• Make sure that your account is authentic, official, and verified. If you’ve a blue checkmark things could be easy for you.
• Ensure your store's location/physical address is accurately listed on Google Maps, Bing Places, or Apple Maps.
• Create a geofence around your store's GPS coordinates.
• Choose the most appropriate category for your business. For example, if you have a clothing store that also offers cosmetic products, consider what your primary offering is.

Step 2: Download & Signup For Snapchat

Download the ???????????????? ?????? onto your smartphone and go to the snap map. You will find it at the lower menu bar (see the image below).

Search for your business at the search bar at the top and type your business name. If you can't find your store's location, go to your Snap profile.

Scroll down to get the Snap Map or ???? ???????????????? bar and click on it. Go to the bottom bar “?????????????? ?? ??????????”

An easier shortcut is to go directly to the Snap Map and then to the setting/gear icon ?? at the top right corner and follow the same steps. (I know this was the best way for me ??

Enter all the details like name, category, attributes, hours, website, phone number, photos, and address accurately and submit it to Snapchat. If it gets approved, it will be live on Snap Map.

How You Can Boost Your Snapchat Popularity

Snapchat is primarily used by ?????? ?? and ?????? ??. As I mentioned earlier, if you have a store that caters to their interests, Snapchat could be a great tool.

Remember, different strategies work for different types of stores or businesses. Here are some basic tips that could work for anyone. If you'd like more specific guidance, feel free to message or connect with me.

• Stay consistent and regularly update your Snapchat public story with your tagged location and mentions.
• Use engaging story elements like polls, questions, and topics.
• Feature limited-time offers to convert viewers into customers.
• Show the best parts of your store's interior and include your Snapchat username, other social media handles, or QR codes in a visible spot.
• Regularly track who tags or mentions you. Respond to them to build connections and increase the chances of referrals or revisits.

3 Other Ways To Build Brand Awareness with Local Citations in Snapchat

1. Snapchat Ads

Run Snapchat Ads if you want to build quick brand awareness. Even Snapchat's statistical analytics have revealed that the average rate of daily “swipe ups” is ???? ???????????? than those “click for more” than other social media Ads.

These Ads are of different types such as Web View, short ads (within stories), App install, long-form videos, and so on.?

2. Geofilters

Many use Geofilters like you can see my location showing in the image. Well, it falls under the “community Geofilter” which is picked up by Snapchat automatically or free of cost.

Well, you can invest in “sponsored Geofilter” or “On-demand Geofilters” with a fee of course. The difference between both is the duration and the purpose: Sponsered Geofilter is for a fully-fledged brand’s location while the On-demand Geofilter is a custom filter that refers to a specific event and its location.?

If you're a small business, I won't be suggesting this because it includes the “money matter.” However, if you own a big franchise, you can think about it.

3. Brand Lenses

Sponsored lenses are a good option to improve your brand's visibility. Nowadays, many brands are using it. They create several different types of funny, creative, or interactive snapfilters which are very interesting to play with.

For example, if you sell clothing, showcase different shirts/dresses which change while tapping. And each product gets you a swipe-up link.

Bottom Line

Snapchat can be a great tool for brand building in future.?

In the end, I would like to bring a contrast in this point that we have to upgrade our ?????????? ?????? ????????????????????. Solely relying on old tactics like keywords, GMBs, citations, and pinning isn't enough. We have to adapt new ways and new techniques.

Location Mapping in social media handles could be a great tool to use. Any platform with, location tagging features can work for better local citations.

For example, Uber!?

If someone is curious to visit your store, they need your location. If your location is accessible via Uber, it will clear the hesitation or excuses. (???????? ?????????? ?? ????????????????)

Plus they can use your location as a pickup point to navigate the Uber driver where you are.?

Opportunities are endless if you find them!

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