How to Use Short-Form Video in Digital Marketing

The digital marketing landscape is evolving at a rapid pace, and so are the strategies of marketing campaigns. Recently, short-form video content has become a super helpful tool for marketers. A recent study by Microsoft found that an average internet user now has an attention span of just 8 seconds. No wonder why more than 90% of marketers have adopted short-form videos as a vital part of successful marketing campaigns. With short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts gaining huge popularity, digital marketers are shifting to these platforms with their audience through bite-sized video content.

This blog will explore short-form video and how to employ it effectively in digital marketing campaigns. By the way, we have some bonus tips, so stay until the end.

What Is a Short-Form Video?

Short-form videos refer to video content lasting between 5 and 90 seconds. Short video platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized how we consume information, making short-form videos the perfect bite-sized snack for our attention-deprived minds.

Short-Form Video Platforms

Let's explore the three leading platforms where short-form video content thrives:

• ?TikTok:

Since its launch, TikTok has become so popular. Its user-friendly interface and engaging features play a key role in audience retention. Moreover, it is easy to use for people of all ages. Even though TikTok is popular among GenZ, the short video platform has a diverse demographic user base.

With over 1 billion users, TikTok is a goldmine for digital marketers. It allows brands to showcase personality and connect with a broad audience.

• ?Instagram Reels:

Instagram Reels are becoming popular among entrepreneurs and small businesses. They allow you to showcase your brand creatively through storytelling using various editing tools and filters.

• ?YouTube Shorts:

Last but not least, YouTube's short-form video feature is gaining traction. The YouTube Algorithm also supports short content. Moreover, with YouTube Shorts, brands can experiment with vertical videos (9:16 aspect ratio) and square formats (1:1) to reach their audience.

Why short-form video is popular?

Short-form video is projected to comprise 90% of internet traffic by 2024, which is essential for boosting your brand. Let's find out why they are so popular.

• Instant Gratification

Instant gratification is the new trend these days. Short-form video content delivers a quick hit of entertainment and information. So, you don't need to watch hours-long documentaries. Open your mobile, start scrolling, and you get your fix in a few seconds!

• Highly Engaging

With their dynamic visuals, upbeat music, and thrilling editing features, short-form video trends grab the attention. They engage your target audience visually, emotionally, and auditory. Consequently, your end user remains hooked until the end.

• The Power of Storytelling

Short-form video platforms help you create compelling narratives that can be woven in a short format. A Meme, funny skit, heartwarming moment, or thought–provoking question can spark emotions and leave a lasting impression. But remember, these approaches must relate to the lives of your target audience.

• Community and Connection

Short-form video platforms like TikTok and Instagram Reels promote a sense of community. Likes, comments, shares, and replies create a space for your users to interact, making them feel a part of something bigger.

• New Short-form Video Trends

Short Video platforms' algorithms are like rabbit holes waiting to be explored. With each swipe or scroll, you're exposed to new content creators, trends, and ideas, keeping things fresh and exciting. So, you can start a new trend or challenge directly or indirectly by aligning it with your brand persona.

How to create short-form video content?

Creating content for short video platforms might seem tricky, but keeping the 5C's in mind can gain a huge fan base. The 5 C's are:

• Commitment

Be realistic about how much time and effort you can dedicate to creating and promoting your short-form videos.

• Creativity

Be creative. Pro-level short-form video editing can be a game changer in your digital marketing strategy.

• Content

Always create the right content for the right platform. Each platform has different requirements, and content popular on one platform might not be that popular on another. So, keep this fact in mind before designing a content strategy.

• Consistency

Set a consistent posting schedule and stick to it using a content calendar.

• Community

You must know how to communicate and connect with your target audience through the community. Post where your target audience is active. If you do post, remember to keep an eye on the activity and interact with your audience.

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How to make a video go viral?

Tips & Tricks for getting your videos viral

And!!! Here are some bonus tips to make your short-form videos stand out:

• Use the hook to grab attention within the first few seconds to make an impact.
• Keep an eye on the short-form video trends and incorporate them into your content.
• Post regularly to maintain audience engagement and build familiarity.
• Partner with influencers or other brands to expand your reach.
• Use short-form videos to showcase products in action.
• Invest in high-quality audio for a better viewer experience.
• Captivate your audience with high-quality visuals, graphics, and text overlays.
• Leverage trending music or sounds to ride the wave of virality.
• Analyze your video performance to understand what works and adapt your strategy accordingly.

Let's Wrap it Up

Short-form video is an engaging way to connect with your audience. By understanding the unique features of each platform and following best practices, you can create compelling content that resonates with viewers. Remember, it's not about the length—it's about the impact. So, embrace brevity, get creative, and let your brand shine in short-form video marketing!