How to Use SEO to Get More LinkedIn Leads

Whether you are looking for a new job, want to build a personal brand, or network directly with decision makers in your industry, LinkedIn has become a viable platform for professionals for all of the above. With a projected 850 million users on the professional networking platform, LinkedIn is a veritable giant of occupational opportunity.?

LinkedIn is commonly used only as an online resume, but this falls well short of using LinkedIn to its full potential. Solely utilizing the professional network when you apply for jobs or as an “all about me” blog is neither intriguing nor helpful to growing your personal brand.?

All that to say, LinkedIn has leaps and bounds more potential than merely a resume.?

The Facts about LinkedIn

One of the key features of LinkedIn is that it is a powerful search engine that employers use to find new employees or professionals find new positions. In fact, LinkedIn reports that around 50 million employees search for new jobs on LinkedIn, and a staggering 40% of companies use LinkedIn to find new employees.?

With over 58 million companies listed and six people being hired from LinkedIn every second, the amount of potential for your LinkedIn profile is astronomical. Even if you aren’t a job-seeker or looking for applicants, networking opportunities absolutely abound. Finding the actual decision makers in an organization is every sales team's dream and you’ll have more details than ever. But be forewarned, do not oversell yourself. Instead, take the same approach that Google’s EAT algorithm uses for grading content i.e. Expertise, Authority, and Trustworthiness.?

In other words, don’t do a hard sell, instead put out SEO content on your profile that’s informative, relevant, and useful to your intended audience. Your mantra needs to be that familiarity breeds comfort, so be familiar.

So, Where Does SEO Come In??

When you think of LinkedIn as a powerful search engine, it becomes clear that the content on your LinkedIn page is a vital component in which companies see your profile. When you are creating or editing your profile, you have an opportunity to maximize the potential of views by placing keywords and phrases throughout your content writing.

Just as you want your business blog writing to contain SEO elements to draw traffic, SEO will help promote more interactions on your LinkedIn profile.?

By placing buzzwords throughout your skills section, biography, posts, and professional information, you improve your chances of being seen by companies and employees searching for similar things.?

Things to Consider When Creating Content for LinkedIn

While SEO is just the beginning of using LinkedIn to its potential, it is an excellent place to start. There are some other important things to consider when optimizing your LinkedIn profile, such as:

• Determine your LinkedIn goals: What are you trying to accomplish with your profile? Are you building a personal brand and networking professionally, trying to promote your business, or looking for a new job? Once you identify your goals, you can cater your content writing to your target audience and weave in goal-relevant SEO.?
• Use your Skills section to your advantage:? With 40% of companies using the skills section to search for new employees and over 39 thousand skills listed, adding in the relevant skills that are also SEO keywords is the perfect opportunity to be seen. Ensure that your skills and SEO content writing are consistent with the audience you intend to reach.?
• Don’t Neglect Your Business’s profile: if you’re in charge of the company's Linkedin page, don’t let it become stagnant. Try to put out a quick post weekly and like and comment on other industry players. This boosts your presence and SEO.?

Be Strategic with Your Content Writing

Here at Bizwrite, LLC , we know a thing or two about content writing services. Our team of writers produces new content regularly to keep you up-to-date in the world of content writing for businesses. Not sure where to start or don’t have the time? Our team can take content writing for your business off your to-do’s so you can focus on the big picture. Contact our team to get started.?