How To Use SEO To Boost Your Business Reach
Mike Cruz Success Mortgage Partners
Certified Mortgage Planner 201-759-3821 [email protected]
Search engine optimization (SEO) is the process of optimizing your website content to reach potential customers in search engine results. Here are four tips for using SEO to boost your online reach.
Research keywords. Think about the words people might use to search online for information about your business. Research keywords related to your industry and view competitors' websites to determine the keywords they're using.
For example, if you're a residential contractor, the keywords for your business might include "home builder" and the name of your city. Use those keywords in strategic areas, such as the URL, page headings, and metadata descriptions.
Get links to your site. When other websites link to yours, it adds credibility and authority to your content. You can build this link authority by asking other websites to link to your own.
Ask high-authority websites, like the local chamber of commerce, to add a link to your site. You can also write guest blog posts on related websites in exchange for a link to your own site.
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Create quality content. Publishing quality content on your website can have numerous SEO benefits. It increases the likelihood your website will appear when users search for specific questions related to your industry.
Quality content can also encourage others to link to your website as a credible source of information. Aim to have articles, videos, and photos on your site that address potential customers' needs, interests, and pain points.
Measure your results. When optimizing your content with SEO, it's important to measure the results so you can make adjustments as needed. Research tools within your budget that can analyze your website metrics, such as traffic, referral sources, and more.
Compile this data and review it regularly to determine how you can improve your SEO strategy.
With a thoughtful SEO strategy, you can reach a wider online audience. Implement these tips to use SEO effectively for your business.
Sources: BDC.ca, Linkedin.com