How to use Repurposing to Make Your Content Marketing Life Easier

Reduce, Reuse, Recycle: The Key to Longevity & Content Marketing Success 

You see this idea a lot.

But when do you see it applied to Content Marketing?

That’s what I want to address today.

Repurposing as a Content Marketing Tool

When you create content, you have an asset that you can keep using throughout your online lifetime….

If you do it right.

That’s right; you have to follow the rules to get all the value out of your online assets that you create. Do it right, and your SEO works better, your Sales increase, even your dog will like you better. OK, that last one maybe not.

If you don’t follow these rules, you’re just wasting your time (Don't worry, it's a short list!).

Here are a few Tips to follow:

• Focus on creating Evergreen Content
• Don’t use date and time stamps. If you need a date in the content, put it in the body, don’t autogenerate it
• Focus on the deep questions that get asked a lot for your industry

I will post more later on repurposing, but for now, here are a few quick tips, and then I’m including a slide deck from a Content Marketing Workshop I gave recently (I do these often, and you can visit my Hire Me To Speak page to learn more).

Neil Patel talks about Repurposing your Content Marketing efforts here.

Here’s the slide deck for the Content Marketing Presentation I mentioned earlier:

Content Marketing BLOW OUT, by Kyle Bailey of Frontburner Marketing

(this is a downloadable slide deck, so just click on the link to see the deck)

This presentation goes a little more in depth into how to repurpose content. If you have any questions, just reach out here on LinkedIn or fill out the form in the footer of my site and I’ll answer as soon as possible!

Happy Marketing!