How to Use Reddit to Generate Leads

Connecting with potential clients is essential for businesses. While LinkedIn, Xing, and Facebook are popular for B2B marketing, Reddit is a powerful yet often overlooked platform.

Reddit might seem like a collection of forums and threads, but it’s actually an excellent resource for businesses looking to generate high-quality leads. It’s a place where industry experts, potential customers, and enthusiasts gather to discuss topics that matter most to them.?

With over 70 million daily users, Reddit lets you tap into niche communities of genuinely interested audiences.

Wondering how to maximize Reddit’s potential? This guide has you covered.

So, what is Reddit?

Reddit is a social platform where people share content, ask questions, and engage in discussions about just about anything you can imagine. Think of it as a giant, digital bulletin board with countless communities, each dedicated to a specific topic or interest. These communities are called “subreddits,” and they range from broad themes like business and technology to very niche interests like lead generation, renewable energy solutions, or supply chain management.

Reddit’s unique voting system lets users upvote valuable content, pushing it higher, and downvote less useful posts, ensuring quality content rises to the top.

With a diverse user base—professionals, tech enthusiasts, and hobbyists from around the world—Reddit is ideal for businesses seeking a broad range of leads.

In 2024, Reddit boasts over 500 million users, with nearly half in the US. By 2028, it’s expected to reach over 556 million users.

Reddit in the B2B Industry

In B2B marketing, reaching the right audience is key. Reddit’s niche communities, or subreddits, make this easy. Each subreddit centers on a specific topic, like enterprise software or renewable energy, allowing precise targeting.

These communities connect you with users already interested in your industry, saving time and resources.

To illustrate Reddit’s potential for B2B lead generation, consider the example, below:

With a clear grasp of Reddit’s B2B marketing potential, the next step is finding your audience. Reddit’s vast communities enable precise targeting, but choosing the right subreddits is key. Let’s explore how to identify the best subreddits for your lead generation goals.

Learn the challenges of finding the right clients.

6 ways to find subreddits relevant to your industry

#1 Start with Reddit search?

The simplest way to begin is by using Reddit’s built-in search bar. Enter keywords related to your industry, products, or services. For example, if you’re in the software industry, search for terms like “software development,” “enterprise software,” or specific technologies your audience might be interested in, such as “SaaS.”?

In our case, a lead generation keyword:

#2 Use subreddit discovery tools?

There are several third-party tools designed to help you find subreddits. Tools like FindAReddit and Redditlist can provide lists of subreddits based on popularity, activity levels, and categories.

#3 Explore related subreddits?

Once you find a relevant subreddit, check out the sidebar or the related subreddits. This can lead you to other communities that might also be relevant to your target audience.

#4 Look at your competitors?

See where your competitors are active. Visit their Reddit profiles if they have one, or search for their brand name to see where they are mentioned. This can give you insights into which subreddits are likely valuable for your industry.

Learn the strategies for getting new clients.

#5 Ask for recommendations?

Participate in broader industry subreddits and ask for subreddit recommendations. Users are often happy to point you toward more specialized communities that might be under the radar.

#6 Leverage keyword research tools?

Tools like Ahrefs or SEMrush can help you identify popular keywords in your industry. Use these keywords to search for related subreddits on Reddit.

4 Metrics to consider when evaluating your subreddit quality

Establishing a Credible Presence on Reddit

Step 1: Choose a Professional Username Pick a username that reflects your brand and is memorable, like "MarketingPro_B2B."

Step 2: Complete Your Profile Add a professional bio, website links, and social profiles to boost credibility.

Step 3: Maintain a Consistent Brand Voice Keep a consistent tone in all posts and comments to build trust and recognition.

Step 4: Follow and Engage with Relevant Subreddits Join subreddits in your industry and share valuable insights to build a strong reputation.

4 Strategies for Building Relationships on Subreddits

#1 Personalize Your Interaction Address users by name and respond to specific points they’ve shared. This shows you value their input, building rapport and trust.

#2 Show Appreciation Upvote helpful posts and thank users for the valuable info. Acknowledgment fosters positive connections.

#3 Join Community Events Participate in AMAs, contests, or projects to support the community and engage meaningfully.

#4 Follow-Up on Interactions Reconnect in future discussions to deepen relationships and show genuine interest.

Using Reddit Ads

Once you've established trust, Reddit ads can expand your reach to targeted B2B audiences.

Ad Formats:

• Promoted Posts: Sponsored posts in users' feeds, blending in for a seamless experience.
• Display Ads: Banner ads for brand awareness across the platform.
• Video Ads: Showcase products, explain concepts, or share testimonials.
• Carousel Ads: Multiple images/videos to highlight products or features in one ad.
• Sponsored AMAs: Live Q&A to engage, answer questions, and build trust in real time.