How to Use QR Codes in Retail: Best Practices for Optimal Customer Experience

To deliver exceptional next-generation in-store experiences, retailers must bridge the gap between the digital and physical worlds. QR codes in retail stores enhance the customer journey and facilitate an omnichannel shopping experience that seamlessly connects the dots between the physical and online spaces.

Despite having been around for decades, the first wave of QR codes for retail didn’t see the success many marketers hoped it would, mostly due to technological shortcomings that required users to download various scanner apps.

But since Apple’s iOS 11 update that allowed iPhone users to scan QR codes directly through the camera app, the implementation of QR codes in retail is a much more attainable marketing feat. Android mobile makers have followed suit.

QR code usage is on the rise in 2020 and beyond. Juniper Research predicts that by 2022, QR code coupon redemptions will surge to 5.3 billion, while 1 billion smartphones will access these codes. ContactPigeon’s 2-Way QR codes run with this trend by creating personalized shopping experiences for your retail customers.

This post explores ways to build an integrated omnichannel customer experience and essential best practices to follow when using QR codes in retail. Plus, check out some examples of brands that used QR codes to their benefit.

Discover more here.