How to Use Qbit Employee Cards for Advertising

No matter if you are running a small or big business, if you want more people to know your products or services, marketing then comes in. Imagine you are selling clothes, if you make a video or photos showing what it looks like and share it on social media, that’s advertising — it helps the audience know your business exists and boosts consumption.

Typical ways of advertising

Advertising has changed significantly over the last decade. The rise of online search engines, social media, CPC advertising, and big data, has pushed the majority of advertising spend away from traditional media such as TV, print, and radio, moving it online to sites like Google, Yahoo, Facebook, and LinkedIn. Here are some types of advertising that companies use most in nowadays to reach their target consumers or to inform the public.

• Social media: Social media advertising is an offshoot of digital marketing where paid ad campaigns are run on social media platforms to reach target audiences. The sellerd can share mouth watering pictures, videos and stories of your brands on Instagram, as well as other platforms like TikTok and Facebook. Social media advertising is a popular choice for small businesses, because the cost is relatively affordable and you can be highly selective with the audience you target.
• Out-of-home advertising: Out-of-home or outdoor advertising refers to any advertising that reaches people when they’re outside of their homes. This includes billboard ads, digital signage, transit ads (i.e. bus shelterstrain ads, subway stop ads, etc.), street furniture ads and ads in sports venues. This form of advertising targets consumers while they are on the go, in public places, in transit, or in specific commercial locations.
• Event sponsorship: Event sponsorship advertising involves a company or brand supporting an event financially or through in-kind contributions in exchange for promotional opportunities. This form of advertising allows brands to align themselves with events that attract their target audience, thereby enhancing brand visibility, creating positive associations, and engaging directly with potential customers.
• Paid search advertising: Paid search is a type of online advertising, sometimes referred to as pay-per-click (PPC) advertising. Companies that use PPC advertising only pay a fee when users click on their ad. They bid on specific keywords, usually related to their business, along with the placement of their ad on the search engine.
• Affiliate marketing: Partner with third-party publishers who can help to promote your goods or services and they will receive a percentage of the sales or web traffic made as a result. In this way, your brand will get exposure to a new audience.

Why use business credit cards for advertising?

When businesses make advertising strategies, they usually choose multiple ways or platforms to advertise. Then effective expense management becomes another challenge. Using a business credit card for advertising can offer several benefits, making it a strategic tool for managing marketing expenses. Here are some key reasons why businesses might choose to use a business credit card for advertising

Expense Tracking and Management

Business credit cards often come with tools and reports that help track and categorize expenses. This makes it easier to monitor advertising costs and analyze the effectiveness of campaigns. Meanwhile, consolidating advertising expenses on a business credit card simplifies bookkeeping and accounting, making it easier to manage budgets and prepare for tax season.

Separation of Personal and Business Finances

Using a business credit card helps keep business expenses separate from personal expenses, which is essential for maintaining clear financial records and protecting personal credit. And for different advertising in different platforms, the operators can create specific cards for each platform with a customized budget, so that the team can clearly classify each kind of expenses for a more simplifies and streamlined management.

Convenience and Security

Business credit cards provide a convenient way to pay for online and offline advertising expenses, whether it’s for digital ads on platforms like Google and Facebook or for traditional media buys. Besides, such cards typically offer robust fraud protection, providing peace of mind when making significant advertising purchases.

How to use Qbit Employee cards for advertising?

Qbit offers innovative Employee Cars for corporates. Businesses can apply for both virtual or physical cards with features like customized budgeting, real-time tracking, automated reporting, etc.

Create specific cards for your different advertising plans

Whether you’re investing in OOH advertising or boosting a Facebook post, using Qbit Employee Cards to cover the the paid ad fee. Create a card for each plan can help you make better expense review and insights for advertising. Meanwhile, centralizing your advertising expenses in one place simplifies your financial management allows you to track your expenditure.

Set an advertising budget

Establishing a clear advertising budget ensures you allocate resources effectively without the risk of overspending. A common rule of thumb suggests that small businesses should dedicate between 2–5% of their revenue to marketing. Administrators can set different budgets for each card, monthly or weekly, and adjust limits at anytime.

Track your spending and results

Using Qbit Employee Cards with expense management features like spend categories and accounting integrations can help you keep track of your marketing spend. These insights help inform decision-making and refine your marketing strategy for optimal results.

Conclusion

By leveraging the benefits of Qbit Employee Cards, businesses can optimize their advertising budgets, improve cash flow, and gain valuable rewards and insights, ultimately contributing to more effective and efficient marketing efforts.

For more information about the Qbit Employee Card and to sign up, visit https://www.qbitnetwork.com/virtual-card or contact our team at [email protected].