How To Use P.S Section in Email For Maximum Profits

How To Use P.S Section in Email For Maximum Profits

To use the P.S section, the most important thing you need to keep in mind is P.S section is something, that will come after the e-mail at the endpoint.

Now, what you need to do is you need to give something really strong, a powerful motivational over there. Maybe in one or two lines maximum.

If you start doing this, automatically you will get an impact on your results. 

In your bottom line of E-mail, some really powerful motivation in the P.S section, and if the angle of your mail is different, and you have another angle as well as to cover.

Let’s suppose about the product

So, the other angle needs to come into the e-mail.

For Example

If the angle of your mail is a bonus, you are trying to promote bonuses in the mail for a particular product.

Then in the P.S, you can summarize “What the product is all about?”


Ex: Just in case you don’t know, what the product does?

Mention 4 to 5 features, and then you will tell them about go here and checkout.

Always include a call to action in the P.S section

I mean, I won’t say always but 99 percent of the times

Yes, including a call to action in the P.S is very simple

2 words, 3 words call to action like

"click here"

"check it over here"

"go here", something like that in the P.S section.

Also, it can be used as summarizing the entire email.

Let’s suppose the length of your email is more, so you can summarize the entire email.

To summarize the entire email, you can put small P.S to summarize everything like

P.S - This particular thing or product XYZ or something which is going to help you in doing this, and this, etc.

I consider this is going to help you in achieving this, this and this

and this gonna take less time and give you better results in a short amount of time.

I think you should check-out once.

And then you should give CALL TO ACTION.

This is how you should write the P.S section of your email, which is something important, really critical and I believe that just because of the usage of the P.S section in my emails, I have increased the revenue and value of my emails like anything

This is something that certainly has to go in your email.


Since we are talking about PS  

The third example, that I gave you is to summarize the entire page.

This is exactly what we do on our sales page.

On our sales page, the content we add in the P.S section is nothing but a summary of the features and benefits of the product.

And that’s how we close the P.S section

Again, the P.S section is very, very, very critical and something that you should be using.

This is it for this particular episode and I am gonna see you in the next one

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