How to use a PR calendar

What is a PR/content calendar?

A PR calendar can really help you with several things, including creating a constant stream of topical content, ensuring you release essential information at key times and with plenty of notice, keeping on top of key industry dates and generating news items when you’re stuck for ideas.

HOLIDAYS: think Christmas, Easter, etc - things that happen every year and that you can centre content around (a Christmas gift guide, new Christmas menus or events?)

SEASONAL EVENTS: think Back to School or Black Friday - these are things that happen every year and are often surrounded by a big campaign

AWARENESS DAYS: these are perfect for generating news/content, especially when there’s nothing going on in your business. If you find your niche you can really benefit from these (check out what @thegratefulheartsclub did on World Gratitude Day)

LAUNCHES/EVENTS: launching a product? Holding an event? It’s handy to have these dates in front of you so you have plenty of time to plan ahead and make the press aware

INDUSTRY DATES: think London Fashion Week - are there any dates or events that you can centre content around?

ANYTHING ELSE? You can use this calendar to guide your social media scheduling and other press opportunities that may arise

Start filling in your calendar and let me know how you get on! I’m available for 1-to-1 PR coaching for anyone who needs help making their PR dazzle ?