How to use the Power of AI to Improve Your Business
Kishore Dharmarajan
Helping Brands 10X business through Podcast Marketing & Community Building | CEO of SEO Souq | Founder of Digital Marketing Dubai group with 170K members | Baselook.com | iDhabi.com |
Sales and Customer Service are two areas that require a lot of human intervention and if AI can be used to help in these two sectors, your business can get ahead quickly.
When Deon Nicholas founded Afterthought, he planned to start with Customer Service first. So they built three main customer service products.
First it has the Assist, which helps CSAs find the information they need to solve a problem quickly.
Solve is a chatbot to help answer simple questions and route the more complex ones to human CSAs and Triage uses AI to route the call to the most knowledgeable CSA to get the call answered most efficiently.
Afterthought has been keen to build a human-centered AI platform that helps to unlock human potential through artificial intelligence.
The company could move beyond customer service over time, with Nicholas saying the company is looking at adjacent areas like sales.
Forethought has raised over $100 million in venture capital and has celebrity backers like Gwyneth Paltrow and former NBA player Baron Davis.
The company is putting R&D resources into other areas, while still contributing to AI research and refining and building on the current customer service focus.
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