How to use pop-ups to increase sign-ups for your e-commerce?

With the changes introduced by iOS 14 and the challenges associated with retargeting audiences through paid advertising, email marketing has become even more important and cost-effective for many e-commerce businesses.

Unlike social media or paid advertising, where algorithms and platform policies can limit your reach, email marketing allows you to communicate directly with your audience. As long as subscribers have opted in to receive your emails, you have a direct line of communication to engage with them.

When to trigger your pop-up?

Immediate pop-ups, are email sign-up forms that are triggered almost immediately when a visitor lands on your website. These pop-ups are designed to capture email addresses quickly, typically within the first few seconds of the visitor's arrival.

Best practices suggest that immediate pop-ups tend to be more effective than delayed ones. This is because visitors' attention spans are often short, and they may leave your site without taking any action if they don't see a prompt to subscribe or engage with your content promptly.

According to our research, the conversion rate for email sign-ups can be up to 20% better when the pop-up appears immediately upon the visitor's arrival.

Additionally, delaying the pop-up or relying solely on exit-intent triggers may be less effective, particularly on mobile devices. Exit-intent pop-ups can sometimes be challenging to reproduce consistently on mobile devices and may lead to a less stable browsing experience for users.

Pop-up Best Practices: A/B Test

At Lebesgue , we tested two different pop-ups to see which one works better for e-commerce businesses. Our A/B test focused on comparing the effectiveness of two different pop-up designs in terms of capturing email sign-ups.

The results of the A/B test revealed valuable insights into consumer behavior and preferences. Despite Popup 2 offering a higher discount, Popup 1 was the obvious winner, with an 8% sign-up rate vs Popup 2's 4%.

These findings highlight the value of simplicity and minimalism in pop-up design. Visitors showed a strong preference for a simple sign-up process, selecting Popup 1, which needed only an email address.

Despite the bigger discount provided, Popup 2's decreased sign-up rate was most likely due to the additional information requested from visitors.

Summing up

Maximizing signups on your e-commerce page is essential for various reasons. Signups represent potential customers, allowing you to grow your audience and expand your sales opportunities. By capturing contact information during signups, such as email addresses, you can build an email list, which is crucial for effective marketing campaigns, customer communication, and driving sales.

More insights like these could be found in Lebesgue: AI CMO. (107+ ????? reviews on Shopify App Store)