How to use Pinterest to Market your Business?

If you think that Facebook and Instagram are the top platforms to promote your business, you should think again and search more. In this ever-changing world, you will always witness the rising of new channels, websites, and platforms with new innovative promotional strategies…?

Let me introduce you to one of the top platforms which more & more businesses use to promote their services is Pinterest. To learn more about this platform that will help you get closer to your audience, double your traffic and increase your ROI, say hello to Pinterest and Rolldown.?

• What is Pinterest?
• How to use Pinterest to market your business?
• Why should you use Pinterest?
• Related Terminologies

Let's make a walk-through that will help you learn more about all the related details:

What is Pinterest?

Pinterest is one of the top visual social networks where users can share videos, images, infographics, and all forms of visual content. Besides, most users use it as ideas generators for their businesses as it lets you choose the industries you are interested in to give you related ideas constantly. Its format allows all users to share their "pins" or (posts) and organize them by topics, interests, hobbies …etc.

But what about the name of this network, doesn't it sound weird a little?

Well, I noticed that too and searched for its origin to find that it is inspired by a cork wall where you can hang photos with a pin.

Etymologically speaking, the word Pinterest is a combination of two words "Pin" and "interest". Since? its main feature is sharing multimedia that meets your interests.

How to use it to Market your Business?

Marketing on Pinterest can help you grow your business, convert more leads, and improve your website traffic.?

But first, you should sign up, Pinterest offers both, business account and a personal account. a personal account is the first step that you must take then switch to a business one. Through a business account, you can access all app analytics to see how your Pins perform you can also run paid ads. Besides many other benefits, it gives to your business. Like establishing trust with your audience through getting your account verified. Click here to learn more about the verification process and setting up rich pins that will enhance user experience and make it easier and more effective, since it leads the user to the website once clicking on the pin. As you can add the prices of your services or products for more information go to For more information on rich pins, Go to this link .

Why should you use Pinterest?

If you haven't used it to promote your business, yet. Here are some reasons that will make you think about it:

• Pinterest drives tons of traffic towards your site. Sharing your business ideas, blogs, or content there can drive quality traffic that will have a crucial role in your business growth.
• Pinterest is a great gate that will help you connect with people, and get closer to them. You can create a community of your followers and communicate with them related to your services.?
• This site is one of those that get indexed on regular basis via search engines. Which is a great way to get the right search engine optimization. For better results, you can use high-quality images, keywords, details, descriptions…etc.
• If you want to flourish your brand, so Pinterest is your go-to guide to get innovative ideas.
• It allows you to promote your brand or service among people.?
• Pinterest helps you increase your visibility and build a reputation.

Related Terminologies:

If you're a new? Pinterest user,? you should take a look at the list I prepared below, which includes related terminologies which will make things way easier by giving you a better understanding of how Pinterest works, and the details you'll come across as you get started:

• Pin: a pin is a visual bookmark that links from Pinterest to another website.
• Re-pin: when you save a pin you discover on Pinterest to one of your own boards, it was called re-pinning. Now it's called saving.
• Board: a board is where you'll save related pins. For example, you could create a board for the different recipes you find online.
• Followers: are other Pinterest users who have chosen to follow your pins. Whenever you add a new pin, it will appear on your followers' homepages.
• Source link: A source link is the URL of the website where a pin comes from.

Unlock the Power of Pinterest for Your Business: With a wealth of opportunities available at no cost, take advantage and sign up today. If you need a helping hand, I'm here to support you every step of the way.