How to use Pinterest for e-commerce

Are you looking for new ways to grow your business? Start selling on Pinterest and feel the difference! Pinterest has become a much sought-after channel for almost businesses of any scale nowadays.?

Check out an insight on how to use Pinterest for e-commerce from prime Web designers in Kochi, Cedar Software Technologies.

As the 14th most popular social network trending today with more than 478 million active users, Pinterest can be quite a marketing powerhouse for online ecommerce stores. Users often buy products they come across on Pinterest organically at a much higher rate than the average social platforms. Pinterest users are proactively searching for things rather than just involuntarily scrolling through a feed. In fact, Pinterest’s advertising reach is shooting up as it continues to add new customers to its fold.?

There’s a place for every brand on Pinterest! Almost 97% of searches on Pinterest are unbranded as users don’t search for particular brands while browsing here. Rather, they are looking for inspiration and discovering new ideas on Pinterest.?

There’s no need to hard sell on Pinterest! Brands can target buyers who are in the early stages of the purchase process. Businesses can also use Pinterest for planned future marketing strategies as the platform offers interactive insights to go deeper into your audience demographics, interests, and behaviours. You can easily tailor ads and create more effective pins.?

The Pinterest platform has become a major place to shop! According to recent studies, shoppers on Pinterest spend nearly more on the platform per month than they do on other platforms. Here businesses can combine free shopping tools and paid campaigns to reach your audience. Business-to-consumer (B2C) companies can easily gain on Pinterest than business-to-business (B2B) companies.?

Here are some steps to use Pinterest for e-commerce:

• Set up a business account that provides features like analytics, promoted pins, and the ability to use rich pins (product, article, and place pins).
• Create boards organised around themes relevant to your products.
• Pinterest is a visual platform, so you should pin high-quality images that are visually appealing, and eye-catching.
• Optimise your product descriptions using keywords to make your pins discoverable, and include information like pricing and availability.
• Promote your pins as it allows you to pay to have your pins appear in search results and on other users' home feeds.
• Use Rich Pins to display extra information like product price, availability, where to buy, etc. directly on the pin itself.
• Drive engagement with users with responses to comments and repinning content from other users.
• Reach out to new audiences by collaborating with influencers and other businesses in your niche segment.
• Use Pinterest analytics to track your performance and make data-driven decisions about your content and promotion strategy.
• Keep your boards up-to-date by consistently adding new, high-quality content to engage your followers.

Pinterest can be a powerful tool for e-commerce businesses looking to drive traffic, build brand awareness, and increase sales. Contact us at Cedar, one of the best SEO Companies in Kochi for effective Pinterest marketing.