How to Use Pinterest for Business: 8 Strategies You Need to Know

How to Use Pinterest for Business: 8 Strategies You Need to Know

Are you currently just using Pinterest to plan your dream vacation or find delicious-looking baked goods to try — or are you using Pinterest for business? If you aren’t doing the latter yet, it might be time to consider getting your brand on this visual platform.

Pinterest offers businesses of all sizes a unique way to market themselves — as a visual search engine, Pinterest is great for exposing new potential customers to your brand.

That’s because Pinners come to the platform for inspiration. They want to?try new things, discover new ideas, find great recipes, and often, get inspired to make their next purchase.

This article will cover all the Pinterest marketing basics to get you started including:

• What is Pinterest marketing?
• How to use Pinterest for business
• How to set up a Pinterest business account
• Important lingo you should know that will help your Pinterest marketing strategy
• How to use Pinterest with Hootsuite

Let’s get started.

What is Pinterest marketing?

Pinterest marketing is a set of tactics that incorporate Pinterest into your business’s bigger?social media marketing strategy?to reach new audiences and grow awareness for your brands and products.

According to?Pinterest Business, social media marketers turn to the platform to:

• Reach a new audience and grow an online presence.
• Drive more traffic to the business’s website or online store.
• Encourage conversions like newsletter sign-ups, ticket sales or purchases.

In other words, using Pinterest for business can help your brand reach a lot of people and?make money.

How to use Pinterest for business: 8 tips and tricks

1. Create a Pinterest marketing strategy

Just as you would with any other social media channel, start by drawing out a?social media strategy?for Pinterest — don’t just jump right in.

Creating a Pinterest marketing strategy means:

• Setting SMART goals (Specific, Measurable, Attainable, Relevant and Time-bound). On top of?gaining a following on Pinterest, do you hope the platform will drive traffic to your website, increase sales for a specific product or drive sign-ups for an event?
• Learning about?the general Pinterest audience and the demographic?that is most likely to use this channel.
• Learning about your brand’s specific Pinterest target audience.
• Considering what your competitors are doing on this social media platform.
• Planning and incorporating on-brand content for Pinterest into your?social media content calendar.

Once you’ve set a clear strategy, you can begin working toward your goals.

2. Pin engaging, captivating content

Pinterest is a visual platform, so effectively using it for business means producing high-quality, engaging visual content to share.

So, what makes a captivating Pin?

• Vertical imagery.?Data shows 82% of users browse Pinterest on mobile.?Shoot for a 2:3 aspect ratio to avoid ending up with awkwardly cropped images.
• Consider your image and video quality.?You want to avoid pixelation,?so aim for the highest quality image and video that Pinterest recommends.
• Descriptive copy.?Good descriptions can help you improve SEO, add context to your images, and encourage users to click on links.
• Text overlay.?Consider including a headline that reinforces your visual message.
• Tasteful branding.?If it makes sense for your brand and corresponds to your Pinterest marketing strategy, incorporate your logo in your Pins so your brand doesn’t get lost in the Repin shuffle.
• Make sure your links work.?Broken links won’t help your brand! Make sure the link with your Pin won’t go to a 404 and that it loads quickly to give Pinners the best user experience.

Finally, be consistent! Consistent, daily Pinning is more effective than creating a board and filling it up at once. And Pinning regularly ensures your content will reach a wider audience

3. Try different Pin formats

Pinterest is an image-sharing platform, but it’s not just about photos.

Mix it up! Pin a video encouraging Pinners to?shop at your e-commerce store?or try adding multiple photos to a Pin?to create a carousel.

4. Optimize your Pins for SEO

Pinterest is a search engine, so make sure your business’s Pins are easy to find in a search! Include keywords in your Pins’ descriptions, on boards and in hashtags.

Rich Pins, designed to pin new content from your business’s website while avoiding duplicate content will also boost your brand’s Pinterest SEO.

Want to continue reading? Go and read the full article:?hootsuite

Article Credit:?hootsuite

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