How to Use Pinterest to Boost Your Blog When Google Lets You Down

Hey LinkedIn! ??

Pinterest.

A golden opportunity many bloggers overlook.

Why?

Because they’re too focused on Google.

But Google has its pitfalls.

The "Helpful Content" update in August 2022 was a disaster for many.

Traffic gone.

Clicks gone.

Revenue gone.

What to do?

Give up?

Or rethink your strategy?

I chose Pinterest.

A platform that many don’t truly understand.

Pinterest is not Instagram.

It’s not Facebook either.

Pinterest is a search engine.

A visual search engine, to be precise.

And it has something Google doesn’t: Longevity.

Good content here stays relevant – not for hours or days, but for months or years.

That makes Pinterest a powerful tool.

But not everyone will succeed on Pinterest.

It takes strategy.

It takes understanding.

It takes the right niche.

Let’s take a closer look at your niche’s growth potential on Pinterest:

1. Is your niche too specific?

• "Vacuum cleaners"? Too narrow.
• "Cleaning"? Much better.
• Broader niches attract a broader audience.
• Exception: Recipes. The more specific, the better.

2. Does your niche support different formats?

• Evergreen content rocks on Pinterest.
• Listicles.
• Tutorials.
• Before-and-after transformations.
• Skimmable, informative, visually strong.

3. Competitive Analysis (No Dirty Tricks):

• Search for similar profiles.
• Check their monthly views.
• At least 300,000? Your niche has potential.
• Less? Maybe dig deeper.

4. Visual Appeal:

• Can you turn your content into cool images or infographics?
• Pinterest loves visually appealing content.
• Without visual flair, you’re going nowhere.

5. Shareability:

• Are your content valuable enough for people to want to share it?
• Valuable + interesting = viral.
• Your content needs to convince at first glance.

Conclusion:

Pinterest users aren’t looking for random stuff.

They’re looking for inspiration.

For ideas.

For solutions.

And if you can deliver that, you win.

But this isn’t a sprint.

It’s a marathon.

Longevity pays off here.

You need patience, consistency, and most importantly: great content.

• Need help making Pinterest work for you?
• No problem.
• Let us analyze your profile and give you the best tips.
• Or better yet: We’ll take care of it for you.
• Contact us, and we’ll handle your Pinterest success.

For you, plain and simple:

• Diversify your traffic.
• Don’t put all your eggs in Google’s basket.
• Use Pinterest wisely and reap the rewards.

You won’t regret it.

To my readers:

Thank you so much for your personal responses, you made my weekend and so i wish, you all have a wonderful one, too.

If you have questions or like to see any specific topics covered in this newsletter, just let me know. I embrace authentic connections and conversations.

Have a good time!

Chris.