HOW TO USE ORPHAN DATA TO INCREASE YOUR LEADS,LISTINGS AND PIPELINE

What is orphan data? 

A lot of you may never have heard the term orphan data. Orphan data is when an agent either leaves your agency or quits real estate altogether. So what happens with that database? A lot of the time, absolutely nothing. So the crazy thing is that a lot of people forget that there's old open home books that they can utilize from past agents and that's gold right there. There's buyers to work with and there's past appraisals in there that have been appraised and forgotten about and who looks after these? Well you! You can look after these. So I want you to ask your manager at your office if there's any orphan data, any old open home books, any old Excel spreadsheets, any old farm area databases.

Introduce Yourself To Your Database

Once you've got that data ring everyone. Introduce yourself. If it's your farm area, say "Hi, it's Chanelle from XYZ real estate. I just wanted to touch base with you as I have taken over your area [name the suburb that you're working in] and I wanted to touch base to introduce myself and see if I can help you in any way. Are you looking at buying? Are you looking at selling? I noticed you had a past appraisal done a few years ago, a few months ago. I would love to pop around and see your property. When can we get together?" 

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