How to use organic social media

Organic social media is an integral part of digital marketing, serving as a platform for brand visibility, audience engagement, community building, and content distribution. The synergy between these elements contributes to a holistic and effective digital marketing strategy.

What is organic social media?

Organic social media is free content such as posts, memes, stories, videos, etc. that social media users share with each other on their feed. The people that will see your organic posts are your followers, your followers' followers (if they repost your content) and those that search for your account.

Organic social media efforts contribute to brand visibility by creating and sharing unique content on platforms. This exposure helps raise awareness among the target audience, driving engagement and fostering brand recognition. Organic social is a great way to build relationship by sharing information, entertaining, or inspiring content by engaging customers at every stage of their purchase journey.

Why use organic social media?

organic social media is very cost effective. Unlike paid social media, organic methods rely on creating engaging content and building a community around your brand without the need for significant financial investment.

Building a community around your brand. Organic social media allows you to build a community around your brand by posting authentic content that reflect your brand value. Through regular interaction and engagement with your audience, you can create a loyal fan base that is more likely to advocate for your brand, share your content, and become long-term customers.

You can increase brand awareness by posting engaging content consistently for your target. When your audience engages with and shares your content, it extends your reach, exposing your brand to a broader audience. The majority of us have used social media and have share a post that we thought was funny, interesting, or relatable. When we share content, we are increasing awareness for that brand or account.

By integrating your social media account to your site, you can increase your search engine optimization. Active and engaging social media profiles can contribute to improved search engine rankings, indirectly benefiting your overall digital presence.

How ESPN use organic social media?

1. Content Distribution: ESPN shares a variety of content on its organic social media channels, including highlights, news, analysis, and behind-the-scenes footage. This content aims to engage and entertain their audience while keeping them informed about the latest in the world of sports.
2. Real-Time Updates: Sports events are often dynamic and time sensitive. ESPN uses organic social media to provide real-time updates, scores, and commentary during live games and events, creating a sense of immediacy for their audience.
3. Interaction and Engagement: Organic social media is a platform for two-way communication. ESPN engages with its audience through comments, replies, and discussions, fostering a community around its brand and encouraging sports fans to share their opinions.
4. Promotion of Shows and Events: ESPN uses its organic social media channels to promote upcoming shows, events, and exclusive interviews. This help generate anticipation and tune-in for their television and digital programming.

Summary

Organic social media marketing refers to the use of free or unpaid methods to promote a brand or product on social media platforms. Organic social media is a valuable aspect of a comprehensive digital marketing strategy. It complements other online marketing efforts, such as paid advertising, and can contribute to building brand awareness, fostering customer loyalty, and creating a positive brand image.

Links to learn more paid vs organic social media, four types of organic social content.