How to use New Snapchat Timeline recording?

How to use New Snapchat Timeline recording?

Have you heard about the new timeline feature in Snapchat?

It’s really cool and because other platforms add a watermark to your videos, Snapchat is the only one that doesn’t.

Personally, I’ve been using Snapchat since 2016 to grow my audience.

Back it’s it’s days of being the only story platform, I grew a big audience but since Instagram implemented stories, I’ve been using it more for content creation.

Why use Snapchat anyway?

Today, I only get about 30 views on my stories in Snapchat, so it’s certainly not the reason I use it for.

For me, it’s because I can use the video recording tool in a way that’s better than all the others.

Here’s a table to compare Snapchat to Instagram, Facebook and TikTok for Stories and Reels:

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So, for me, it’s always been about the 60 second videos that I can create, download and then upload elsewhere.

Should you repurpose same video?

That’s a great question and the truth is that’s it’s certainly better to create unique content for each platform.

Like this would be ideal:

  • Record 60s story video for Snapchat
  • Record 80s story video for Instagram
  • Record 20s story video for Facebook
  • Record 60s story video for TikTok
  • Record 60s Reel video for Instagram
  • Record 30s Reel video for Facebook
  • Record 60s video for TikTok

Doing each with the platform’s recorder and uploading that way would be the best approach.

But, seriously, who has time for that? I mean, it would take at least 20 minutes a day.

Even though that doesn’t sound like a ton of time, there’s so much more to do in a day.

I know I don’t, so I do the next best thing – I record once and then shares everywhere.

Why Snapchat over others?

Of course, you could use Instagram’s Reel recorder or TikTok to record and then share.

For me, the watermark TikTok adds makes it not the best to share elsewhere.

Although some people might think it’s great that they advertise they are also on TikTok, most leaders agree that content should, at the very least, appear to be native on the platform it’s posted.

As for using Instagram Reels to create main video, I find Instagram has a lot less filters than Snapchat.

Now with the new timeline recording and the disappearing text, it’s even more awesome.

What is Snapchat timeline recording feature?

If you’ve used TikTok to record a video, you’ll be very familiar with this.

Up until now, when you record a video with Snapchat, you press the record button and when you let go (or you reach the maximum length), that would be it, you’d post it (or save it).

But now, with the new timeline recording feature, you can let go of the recording button after a few seconds and you’ll see a new little + next to it.

Once you click that little plus, you enter the timeline mode and you’ll see your camera turn on again and a small yellow line at bottom of page.

You can then record a new video snippet to add to your recording.

You can also add a pre-recorded video from your media folder too which is unique to Snapchat.

As you record a new snippet, you’ll see the yellow line move forward until it’s 10 seconds long, then it will show a new line until you reach 60 seconds.

At anytime between recording each snippet, you can activate the lenses options by clicking the little face next to the recording button.

Which will show the...

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