How to use NeuroMarketing in order to increase sales.

To begin with, I would like to thank CXL Institue for creating such a wonderful course and giving me the chance to take it. It is difficult to put into words how I am profoundly grateful for that. This article covers my fifth-week review of studying Conversion Optimization Mini Degree at CXL Institue

With regard to the CXL Insitute, CXL Institute is a paid training program institute and it provides mini degrees and online certification courses in marketing. All the programs at CXL Institute are taught by industry leaders and top marketers which makes this perform the best place for team marketing. CXL Institute providing Minidegrees in 5 scopes of Digital Marketing and they are:

1. Conversion Optimization
2. Customer Acquisition
3. Digital Analytics
4. Digital Psychology and Persuasion
5. Growth Marketing

There are three key elements that affect our brain and it`s three Fs:

1, Food

2. Fight or Flight

3. Fornication

The most important thing is that the human brain is dominated by a primitive part.

We have three brains

As it points out, there are three phases to the our brain. The "New Brain" tends to think, the "Middle Brain" is based upon the feelings, the "Old Brain" determines - it collects feedback from the other two brains and regulates the decision-making process.

Neuroscientists have shown that the Old Brain has a duty to unleash all of our decisions. That part of the brain is the oldest and most primitive part of the brain. It is called the Old Brain or Reptilian Brain since we share it with reptiles and with all other vertebrates people. It’s mostly concerned with survival.

Usually, we 're trying to talk to the 'New Brain'–the intelligent one–but it's the brute that makes all the choices, so we need to dumb it up.

Neuroscience reveals the Old Brain can only be activated by 6 stimuli:

1.Self-Centered

According to the popular neuroscientist Robert Ornstein, the Old Brain is the survival organ and it's just concerned with its own survival. The Old Brain is profoundly selfish.

We need to convey our messages to a highly selfish entity in a manner appropriate to it. It's all for customers. They want to make sure that we are at their side and that we care about their problems. For me, what's in it? Each guest on your web takes great care of themselves (and their families). They just do not care a lot about you. Therefore, avoid language about you, and make it about them alone, and how they might profit.

2. Contrast

When something changes the Old Brain is stimulated. It can't make a decision, without the comparison. Put a frog in boiling water, and it will leap out (high contrast between room temperature and hot water). Put the same frog into torrential water and heat up the water slowly: do you know what is happening? Owing to the lack of contrast the frog dies— the water slowly becomes warmer.

That is the very reason why they work so well before / after. We are hardwired to distinguish the gaps! In order to make quick decisions and prevent uncertainty that results in delayed decisions, the old brain seeks a simple contrast.

You can do this to get people to pay attention to your company by showing its benefits in a format before and after:

From the book Neuromarketing: ”…the old brain is wired to pay attention to disruptions or changes” such as before/after, risky/safe, with/without, and fast/slow. Therefore, to get the old brain’s attention, create contrast, and avoid things like neutral statements that dull contrast.“

3. Tangible

To stop the extra time and energy involved in thought, the old brain prefers and scans for measurable feedback. For example, terms that are easy to grasp like "more money" are preferred to "maximize ROI."

4. First and Last

The old brain is only activated by a change of state: if anything changes, that may mean a possible threat, so at the beginning and at the end of an encounter the Old Brain will immediately be more conscious.

Which has major consequences for web design (presentation of content) and images? Where you start and finish your pages, web copies, and videos are incredibly important–because this is the key thing people can remember. For the overall material –if it changes too much, the brain avoids paying attention to it. The novelty is the answer here. Neuroscientists claim that novelty favors the transmission of information.

Compare these 2 pages.

Page 1:

Page 2:

Growing one will look more interesting? Which page caught more attention from you?

5. Visual

The visual nerve is 25 times stronger than the auditory nerve and is closely connected to the Old Brain. Yes, if you see a snake, it will take the Old Brain just 2 milliseconds to get you back. And it will take 500 milliseconds for your visual cortex (the portion of the brain that handles visual data) to understand that it is actually a snake: so you had moved away almost automatically, without even realizing what you had seen.

6. Emotion

Only emotion will stimulate the Old Brain. But with a great value proposition, a spreadsheet won't improve the Old Brain. The Old Brain collects information from the rest of the brain through a reticular mechanism known as the filtering system. To hit the Old Brain, you need the emotional stimuli.

Here’s the formula you need to keep in mind:

Selling probability = Pain x Claim x Gain x (Old Brain)3

#1 Address the pain

First and foremost, you need to recognize the pain of the prospect (the greater the pain, the greater the likelihood of a sale), and make sure that they understand the pain before you start selling something to them.

Tackling the pain starts with treatment. You have to work out what their key sources of pain are. It's hard to decide on the best way forward if we didn't agree first about the issue.

Understanding the language which your customers use when expressing the pain is crucial. Carry out surveys of consumers and pay attention to the specific language they use. Also, in the eyes of your clients, you need to join the discussion.

#2 Differentiate your claims

Our brain is designed to perceive the difference, the contrast. We have to distinguish your arguments from those of our rivals. The best argument is that which removes the most pain. One question I usually ask when doing qualitative surveys is this: "How many different websites did you check out before choosing us?

#3 Show proof of claims

Next, we have to provide compelling evidence of such arguments. The 'Old Brain' is immune to new ideas and principles, and the reasoning would have to be very persuasive. Present tangible evidence, records, case studies, testimonials. Will your restaurant make the best omelet in the city?

That is why you should use it

1.Testimonials from Consumers (full name + photo or video),

2.Opinions from neutral experts,

3.Reviews from third parties,

4.Verified research (Scientific)