How to Use Networking to Grow Your Business

If you have hesitated to use networking for growing your business or felt it's never worked for you, then check out the latest episode of 'The Social Media Takeaway' podcast with Tracey Currell.

Tracey is the founder of the award-winning global business network, Introbiz, and an experienced seasoned networking expert.? In this episode, she shares excellent tips on preparing for networking events. She covers best practices for what you should do before, during, and after events.??

Before the Event:

1. Get Your Pitch Right: Clearly articulate what you do, the problem you solve, and whom you serve to instantly capture interest.

2. Be Clear on Your Offerings: Differentiate yourself by focusing on how you can help your client save time, save money, and make more money.

3. Have a Professional Appearance: Make sure your business cards are clean and professionally designed. Dress appropriately to make a strong first impression.

4. Do Your Research: If possible, find out who will be attending the event. Prepare whom you want to meet and the kind of conversations you aim to have.

5. Connect on LinkedIn: Before attending, connect with other attendees or speakers on LinkedIn to build familiarity and deepen relationships post-event.

During the Event:

1. Buddy Up: If nervous, attending the event with a friend or colleague could help ease into networking.

2. Ask for Introductions: Don’t hesitate to ask event organizers or hosts to introduce you to others.

3. Approach Others: If you see someone standing alone, they’re likely feeling as nervous as you are. Be the one to initiate conversation.

4. Flip Your Mindset: Shift from fearing the room to seeing yourself as someone with valuable knowledge looking to help others.

5. Be a Connector: Engage genuinely with others, looking for ways to connect people with each other when you see a beneficial match.

After the Event:

1. Follow-up is Key: Use Tracy's “Fortune in the Follow-Up” diary system or a simple spreadsheet to keep track of and follow up with new connections.

2. Be GDPR Compliant: When adding contacts to your database, ensure compliance and clearly state how you intend to interact moving forward.

3. Invite to Future Events: Sharing information about upcoming events or inviting new connections to other networking opportunities can foster relationships.

General Networking Advice:

1. Never Judge: Opportunities come from unexpected interactions. Never underestimate the value someone might bring.

2. Stay Open to Learning: Whether it's refining your pitch or learning how to approach people, there's always something to improve.

3. Embrace Discomfort: Growth comes from stepping out of your comfort zone; embrace discomfort as a sign of potential development.

These tips summarize Tracy Currell's networking philosophy, highlighting the importance of preparation, authentic engagement, and consistent follow-up so no opportunities get left on the table.?