How to Use Maslow’s Hierarchy to Find Your Niche

How I Used Maslow’s Hierarchy to Understand the Nature of My Customer

Abraham Maslow’s?“Need Hierarchy” is one of the simplest and therefore most ignored concepts in business, yet very helpful for all entrepreneurs/ founders.

However, I used it to build one of my businesses and we won the 2nd Place Award at the Citizen Entrepreneurship Competition from Germany for this business.

TL;DR

? Problem

?? How I used Maslow’s Hierarchy to find my niche using 6 questions?

When I started “Earth Fashionist”; my circular fashion marketplace in the Asian country; Sri Lanka where people are very traditional, it was almost not possible to create demand for second hand clothing.?

It had 2 very strong negative perspectives;?

1?? Second hand clothing is for the “Poor”.

2?? Why would I buy second hand clothing paying money when I can buy a new one.

So, we had to create demand for something which was not a “Need” for people in the country.?

But how? ??♀?

?

I used Maslow's Hierarchy of Needs. Here’s how.

1. Who needs second hand clothing?

1. People who can’t afford to buy new clothes
2. People who care about the environment

2. Who has the purchasing power from the above 2 groups?

• Definitely not the 1st group.
• So, we are left with the 2nd group

?

3. Where do people who care about the environment with purchasing power fall under the Needs Hierarchy??

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