How to use Live Stream Shopping to Grow Your Business!
Vaibhav Gupta
Accelerating B2B Business Growth via Demand Generation & Digital Marketing | ABM Certified | Enterprise & Growth Marketer with 13+ years of experience in IT Software, SaaS & Product Companies
When consumers want to purchase a new item, how do they sift through tens, hundreds, or even thousands of choices? In brick-and-mortar stores, they consult the owner or a salesperson and ask for suggestions. Online, they rely on the power of product descriptions and images, right?
?A poorly executed online website with unattractive product pictures and descriptions can easily make them jump ship to another site. This ruins customer experience as well as the sales of your brand. Here is where Live Stream Shopping comes into play and separates you from the retail crowd.
?According to a report, by 2026, Live Stream Shopping, an increasingly popular trend, is expected to account for 20% of the global eCommerce market.?
Livestream shopping has become increasingly popular and successful as a result of its ability to enable brands to engage and interact directly with shoppers in real-time. And this poses a question: How to Leverage Livestreaming to Grow Your Business.
For many years, QVC and HSN have been using live demos to sell their products. The idea of going live in order to offer exclusive retail shopping experiences is not a new one. Despite that, non-traditional shopping experiences like live video shopping seem to be the latest trend in the retail space. Let’s find out why.
Livestream shopping is similar to any of those aforementioned shopping network experiences, except they are live over the internet as opposed to some big TV network. This brings more interactivity for viewers as well as instant gratification. Those watching or participating can ask questions, clear their doubts and make purchases all in real-time.
In order to leverage this trend effectively, you need to choose the right platform that can help you grow and meet your goals. Channelize.io is one such platform that helps brands engage new and existing buyers directly on their website or app with Live as well as Recorded Shopping Shows.?
In contrast to other live stream shopping platforms, the platform allows shoppers to add items to their cart and complete a purchase without having to leave the show.??
In addition, you can monitor KPIs that analyze the behavior of your customers in shopping shows through our platform!
The robust components of our Live Video Shopping Platform allow store owners to create, manage, and run Live Shopping Shows efficiently and effectively. In addition to the buyer interface components (APIs, SDKs & UI Kits), our platform provides a Production Dashboard for Store Administrators and Broadcaster Apps for Broadcasters/Hosts. In this way, the roles and responsibilities of a producer and a store administrator are clearly delineated.??
What’s more?
?All e-commerce platforms and custom web & mobile apps can be integrated with Live Shopping (using APIs, SDKs, & UI Kits). We have pre-built integrations available for Shopify, Magento, WooCommerce, and PrestaShop. You can easily install & activate the plugins on their respective platform:
领英推荐
PrestaShop: https://addons.prestashop.com/en/support-online-chat/86309-live-shopping-video-streams.html
?Let us now talk about the aspects of Live Streaming Ecommerce that trigger to persuade consumers to buy from you!
1. In context Buying and Product Discovery
Live Stream Shopping is not just about shopping. The majority of consumers window shop to learn more about new products or discover products that they didn't know existed. While being a part of a Live Stream Shopping Show, shoppers often hear from a live host, get suggestions, and see products with context. Hence, Live Video Shopping is also about Product Discovery and In Context Buying
2. Fosters Community Building
Live Streaming Selling is a Communal Activity. With a Live Shopping Show, customers have the chance to interact with others who validate their tastes and give them a sense of belonging. In addition to creating a sense of scarcity, this community may force customers to buy products that are not available for very long.
3. Taking advantage of impulse buying
Live Streaming Commerce shows are fast-paced and can urge viewers to act quickly. Putting live shopping displays in front of random shoppers can boost your sales significantly. Thus, eCommerce brands may take advantage of impulse buying behavior by using Live Video Shopping.
?4. Storytelling
With Live Streaming Selling, make your brand take up a personality that has a lighter side to it. The lighter side of your brand reflects your philosophy and values while you sell products. Hopefully, you now have a better understanding of Livestream Shopping and can make the right choice for your brand!
What Livestream Shopping Will Bring Next
We celebrate human connection, thrive on instantaneous inspiration, and value instantaneous interaction through Channelize.io Live Stream Shopping Platform. As eCommerce evolves, eCommerce brands that take advantage of this dynamic by allowing customers to act on inspiration as soon as it strikes them and find products in a natural, human, and true way will stand out in a crowded retail marketplace.
You can book a free demo to learn more about it from the experts.
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