How to Use LinkedIn's Creator Mode to Increase Visibility and Engagement

LinkedIn creators, as defined by LinkedIn, "are members who regularly share content with their professional community to demonstrate their expertise, ignite conversations about ideas and experiences, and build communities around common interests."

What creator mode does for LinkedIn creators

Grow your Following:?50% of member follows come from Profile views. With creator mode, your primary Profile action updates from ‘Connect’ to ‘Follow,’ helping you grow your audience. The option to connect is still available for creators and people they know.??

Establish your voice:?With creator mode, your original posts will be highlighted front and center, helping you establish your voice with potential followers that visit your Profile. You can also add hashtags to your Profile intro so that potential followers can easily see which topics you post about the most.?

Get discovered:?Creator mode will make members eligible for search and discovery results downstream, helping creators get discovered and grow their audience.?

Enable Creator mode to gain access to additional tools and features that will help you create content and grow your LinkedIn audience.

• Live video: With live video, you can broadcast content directly to your profile so you can interact with your audience in real-time, drive deeper engagement and establish your thought leadership.
• Newsletters:?As a newsletter author, you can regularly distribute content on a topic you’re passionate about. Plus, ensure your content is seen with automated email and in-app notifications.
• Get discovered:?Creator mode continues to help potential followers find you and your content across LinkedIn. With creator mode on, you're eligible to be featured as a suggested creator to follow.
• Coming soon: Audio Events: LinkedIn has announced they are trialing a beta of their new audio feature which will be available to LinkedIn Creators.

Note: LinkedIn is gradually rolling out creator tool access to all members in the coming months. During this time, it may not be available to all members.

If you already have creator mode turned on,?check which tools?you have access to.

Here’s how to find out if you have access.

Visit the?creator?mode edit hub. If you have access, you will see the Creator tools section when you visit the edit hub. If you do not yet see this section, check back in the coming weeks.

To turn on creator mode:

1. Click the Me icon at the top of your LinkedIn homepage.
2. Click View profile.
3. Click on Creator mode under Your Dashboard.
4. Click Next on the preview pop-up window.
5. Add topics (hashtags) to indicate the topics you post about the most.

That's it! You're all set now to create engaging content.

As I've written previously, creating and sharing high-value content with a strong focus on your topic(s) of expertise is one of the fastest ways to build your personal brand, establish thought leadership and grow your LinkedIn followers.

Read more at the link below.

Do This One Thing To Boost Your Visibility On LinkedIn In 2022 | LinkedIn