How to Use LinkedIn Stories to Showcase Your Skills and Personality

LinkedIn Stories is a new feature that allows you to share short, ephemeral videos or images with your network. They disappear after 24 hours, so they are perfect for sharing casual, authentic, and timely content that showcases your personal brand.

But how can you use LinkedIn Stories effectively to stand out from the crowd and impress potential recruiters and employers? Here are some tips and ideas to help you get started.

Why Use LinkedIn Stories?

LinkedIn Stories can help you:

• Build trust and rapport?with your network by showing your human side and giving them a glimpse into your daily life, interests, and passions.
• Demonstrate your expertise and value?by sharing tips, insights, best practices, or case studies related to your industry or profession.
• Showcase your achievements and accomplishments?by celebrating milestones, recognitions, awards, or projects that you are proud of.
• Engage with your audience?by asking questions, soliciting feedback, conducting polls, or hosting Q&A sessions.
• Promote your brand and content?by teasing upcoming events, webinars, podcasts, blogs, or newsletters that you are involved in or recommend.

How to Create a LinkedIn Story?

To create a LinkedIn Story, follow these steps:

• Open the LinkedIn app on your mobile device and tap on the “+” icon next to “Stories” at the top of your home screen.
• Choose whether you want to record a video (up to 20 seconds) or take a photo. You can also upload a video or photo from your camera roll.
• Add stickers, text, or filters to enhance your story. You can also tag other users or mention hashtags using the “@” and “#” symbols.
• Tap “Share Story” to publish your story to your network. You can also send it directly to specific connections or groups using the “Send to” option.

How to View and Interact with LinkedIn Stories?

To view LinkedIn Stories, follow these steps:

• Open the LinkedIn app on your mobile device and scroll through the “Stories” section at the top of your home screen. You will see circular icons of your connections who have posted stories in the last 24 hours.
• Tap on any icon to view their story. You can swipe left or right to skip or go back to previous or next stories. You can also tap and hold to pause a story.
• To interact with a story, you can send a direct message to the creator by tapping on the “Send Message” button at the bottom of the screen. You can also reply with an emoji reaction by tapping on the smiley face icon next to the message button.
• To see who has viewed your story, open your own story and swipe up from the bottom of the screen. You will see a list of viewers and their profile pictures.

What are Some Best Practices for LinkedIn Stories?

Here are some best practices to keep in mind when using LinkedIn Stories:

• Be authentic and relevant. Share content that reflects your personality and values, but also aligns with your professional goals and audience’s expectations. Avoid sharing anything that is inappropriate, offensive, or controversial for a business setting.
• Be creative and engaging. Use different formats, visuals, and effects to make your stories interesting and eye-catching. Use stickers, text, filters, polls, questions, or hashtags to add context and interaction. Experiment with different types of content and see what resonates with your audience.
• Be consistent and strategic. Post stories regularly (at least once a week) and at optimal times (when your audience is most active) to maintain visibility and engagement. Plan ahead and have a clear purpose and message for each story. Track and measure your results and adjust accordingly.

LinkedIn Stories are a great way to showcase your skills and personality in a fun and informal way. By following these tips and ideas, you can use them effectively to build your personal brand and connect with your network on a deeper level.