How to use LinkedIn for powerful B2B lead generation?
B2B lead generation became an effective need for any organization or industry, there are many approaches for B2B lead generation. LinkedIn is ones of the famous one on social media platforms used for?B2B lead generation .
Farinas pays more concern to that issue where we work to support entrepreneurs and SMEs in Egypt, we establish a?B2B marketing hub .
There is a variety of marketing strategies, but each industry is responsible to detect which one will be suitable based on its defined process.
Discover LinkedIn interface:
First of all, to know the?LinkedIn interface , you have to register on LinkedIn, then go to the home page. Review your profile on the left top corner of the page, and check the views of the last post, and how many views of your page.
Go to the middle of the page, you have some options to create a post such as an article, or content (read or visible like GIFs). You are new to creating your own network to be able to share your content with them or write comments on their posts.
At the top, you could manage your network, search for job opportunities, see who sends you messages, read notifications, and view your whole profile.
Why do we need B2B Lead Generation on LinkedIn?
“62% of B2B marketers generate leads on LinkedIn successfully”
According to?socialpilot
There are many subscribers on LinkedIn, it is a good opportunity to grab the attention of your target audience and do B2B lead generation with successful results.
So, LinkedIn is a practical platform to achieve that.
LinkedIn plays an important role to change?the buyer’s journey , it makes B2B lead generation easier than traditional methods.
Where in LinkedIn you can engage stakeholders, transfer more potential customers into real customers ready to purchase, or just try your product.
Your effective B2B content marketing could leave a big influence on the customer decision.
This process is not easy, it needs more time to?create a trusting relationship , but in the long term, you will gain the expected results.
What are the different LinkedIn tools?
1- Define your digital marketing goals:
Because the subscribers on LinkedIn are neither the same in their characters nor their interests, so LinkedIn provides a variety of tools for LinkedIn lead generation such as:
1- Talent insights:
This helps business owners to make smart workforce decisions on the management social media platform.
Moreover, you could search for candidates and select who is suitable for your work.
On this tool, you could find some vital information about the market, and know more about your competitors, it is easy to access it anytime.
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2- Sales Navigator:
Your main goal when using LinkedIn is to search for the right target audiences and filter them, this tool does that in an accurate way.
It helps to reach the right?B2B lead generation ?and focus on them.
LinkedIn allows you to try it for one month free, then after the end of the two months, you have two subscription choices: Sales Navigator Professional and Sales Navigator Team.
“89% of B2B marketers rely on LinkedIn for lead generation”.
According to?socialpilot
3- Marketing solutions:
This is related to creating and displaying Ads on LinkedIn.
First, set up your Ad account, then from Campaign Monitor, you could manage Ads campaigns, and view reports.
4- LinkedIn groups:
It is a free feature of LinkedIn that helps you to create new groups or view other groups if you want to join them.
How B2B lead generation could be implemented by LinkedIn?
1- Sign up to create a profile:
Be careful when doing this step, because if the customer finds your profile not interesting, he will leave a bad impact on him.
It is a summary of your experience, so don’t forget to fill in all the fields (education, experience, your interests).
“97% of B2B marketers use LinkedIn to help drive their content marketing strategy.”
According to?socialpilot
2- Spot on your values:
Before selecting the LinkedIn lead generation strategy, show your potential customers your value. You could add this in your profile (how do you play the leadership role in the market? What interactions do you have?) this will bring more followers to you.
3- Contact targeting by LinkedIn:
It is an optionally tool; you have the freedom to use it or not. But take into consideration the powerful impact of Ads on brand awareness and grab the attention of your potential customers.
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