How To Use LinkedIn To Grow Your Personal Brand

In this digital era, it has become essential for individuals to brand themselves online. LinkedIn provides a great opportunity for professionals to brand themselves as industry leaders. What are some of the advantages of personal branding:

Improving Visibility: Use social media as an opportunity to brand yourself, show professionalism, and prove a value in the industry. This visibility could result in unexpected opportunities.

Build Trust And Confidence: Reputation creates trust. Second, it helps you establish credibility. And both of them are key elements when it comes to growing in a competitive environment.

Helps you Builds Relationships: Build a personal brand and begin to have fewer one- on-one conversations and more one-to-many conversations. Personal branding is successful when your people listen to you and interact with your content.

On a personal level, LinkedIn has played a great role in building my career from getting contracts to networking with like minded people. So how do you build a personal brand on LinkedIn?

1. Provide Value: The thing that will differentiate you from everyone else on LinkedIn is providing super-valuable content, that people enjoy. Start by choosing a niche. What is it that you want to be known for. Then come up with a content strategy and ensure you post at least 20 times in a month.
2. Leverage industry influencers: Building relationships with influencers and mentioning them in your posts can help boost your visibility on LinkedIn. Also comment with your expert opinion on their posts.
3. Embrace vulnerability: Talking about our successes is easy, but bringing up failure is hard. And what I’ve learned on LinkedIn is that if you truly want to build a personal brand that will resonate with people, and that will get people to want to know more about you, to like you for who you are and to trust you for showing up, then you have to embrace vulnerability.
4. Use the LinkedIn Search Feature: LinkedIn has among the best search filters among all the platforms. You can use it to search for your target audience, connect with them and send them Direct Messages.
5. Engage: Engaging with your audiences is very important...It organically grows your reach and helps you get discovered. Make sure to wish people Happy Birthday, congratulate them on their achievements and leave comments.
6. Write articles: Write articles in your niche. Do not copy paste from the internet. Remember, if your article is really good LinkedIn will recommend it to other people and it might go viral!

Lastly. be yourself. That's your superpower.