How To Use LinkedIn To Find a Job After a Layoff
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LinkedIn is the ideal platform for both active and passive job seekers to progress in their professional careers, through meaningful connections, job search tools and personal branding. After a layoff, you should update your LinkedIn profile in the same way you’d update your resume. Overall, LinkedIn is a great place to build professional relationships, where you can gain insight from others working in similar roles at your ideal company, and learn about open job opportunities.
The U.S. employment situation is turbulent, with high-profile layoffs being announced at major companies like Amazon, Meta, Twitter, CNN and Doordash in recent weeks. Unfortunately, there seems to be no signs of layoffs slowing down as 2022 comes to an end — harkening back to the early days of the COVID-19 pandemic.
If you have been impacted by layoffs, it can be hard to see through your emotions and focus on what to do next.?
“A loss of employment can trigger our internal fight-or-flight reflex. You’re likely going to want to start applying to every job post you see, but fight that urge,” suggests Andrew Seaman for Get Ahead by LinkedIn News. “Instead, take at least 24 hours to ask yourself some important questions about your situation and career path.”
After giving space to your emotions (negative or positive), you may decide it’s time to find another job.?
Where can you turn? LinkedIn. I spoke with two career coaches about how to use LinkedIn to your advantage and find new employment opportunities after a layoff.
The Place (or Platform) To Be
“LinkedIn is the place to be,” proclaims Stacy Valancy MBA, CPRW, a career coach and resume writer.?
“Recruiters are using the site to find active and non-active jobseekers, and jobseekers are using the site to find potential new opportunities. It is a great way to build connections, discover jobs, get insight on companies, and build an authentic online brand.”
You can easily search, discover and connect with other professionals at every career level across the globe, some of whom may work in the same industry as you or a sector you hope to pivot towards.?
In addition to being a wonderful place for building connections, career coach Matt Warzel sees LinkedIn as a place to learn new topics of interest and gain perspective into career trends.?
For some members, the platform is all about sharing … sharing insights, stories and job opportunities.?
“I love being able to also post and attract new people into my circle that I can network with and communicate value offerings that help each of us grow personally and professionally.”
If you’re reading this, but haven't created a LinkedIn profile yet or aren’t active, here are a few more reasons to bolster your professional online presence (per The Balance):?
“LinkedIn can be used in a variety of ways for someone that experiences a layoff. That individual can use the site to share their employment status publicly, find new jobs, and connect with potential new employers,” says Valancy.?
“Also, that individual can create posts to share their personal and professional story, which helps to build their online brand and might result in a potential new employer finding them.”
Updating Your Profile Is a Must
To really reap the benefits of LinkedIn that both Valancy and Warzel note, you need to actively keep your profile up to date with new skills, featured content, professional accomplishments, online courses, degrees and even layoff announcements.
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Think of your profile as a summary of your professional journey; your story.?
“You have a story. Whether you're just starting out in your career, taking it to the next level, or simply pivoting to something new, your LinkedIn profile can help you bring your story to life,” states Lauren Jolda in her popular LinkedIn Learning course, “Rock Your LinkedIn Profile.”
Forbes provides eight steps a person should do with their LinkedIn profile after being laid off:?
After a layoff, set aside some time to think about the experiences, skills and even bio that best describe your journey thus far and what you bring to the table — what sets you apart from other job seekers out there. Also, don’t forget to let recruiters know that you’re #OpenToWork and ready for new job opportunities.
Some recruiters and hiring teams use LinkedIn to source potential candidates. Applying on an external site? You may still be asked to provide a link to your profile. Either way, it’s imperative that your profile is optimized, accurate and a great representation of your professional background.
“Fill in your profile, auto-populate all your content so you can show up in LinkedIn Recruiter searches, and stay active. [R]ecruiters love using LinkedIn to source and/or vet potential candidates,” Warzel advises.?
You never know who’ll discover your profile and reach out, so prepare just in case.
Connections Can Lead to Opportunities
Ultimately, LinkedIn is a platform built for facilitating meaningful professional connections.?
If you’ve just been laid off, after taking the time to grieve, update your resume. Now is the time to lean on your professional network — building more connections as needed. I know that networking may not be top priority, but consider being more open to accepting connection requests and sending requests to those you want to connect with.?
“Accept all connections! Of course, you should check people out to make sure they’re real (and not bots or spam), but being open to connecting is key,” states Valancy, who also recommends using LinkedIn to connect with people at organizations or companies that you’re interested in, beyond the hiring team. “[S]omeone on the team that you’re looking into might be a great resource for an initial conversation. That person might even be willing to give you a direct referral into the company.”
Even if that person’s unable to refer you to the company, informational interviews provide firsthand insight into the organization’s culture, work environment and workforce.?
Like with any other relationship, professional connections require some level of consistency to be successful. “Network and reach out to like-minded people or decision-makers and build a connection. Then schedule a time to continuously stay on top of this relationship cultivation” says Warzel.
Layoffs are never easy, but know that you’re not alone. This brief setback in your career may be the ideal time to focus on your career development or pivot into a new role.?
Check out Hello Monday’s guide to surviving a layoff, featuring more community insights and advice.
Top Takeaways?
LinkedIn is a great place to build connections and find new professional opportunities after a layoff.?
Customer Care Professional At Delta Airlines/Social Impact & Climate Change Enthusiast/Community Planner/Globetrotter
2 年At times what is the point of LinkedIn if other people only add you as a friend, but never reply to your private messages or follow back up with plans to form a relationship?
Customer Care Professional At Delta Airlines/Social Impact & Climate Change Enthusiast/Community Planner/Globetrotter
2 年It should be stated that while connections can lead to opportunities, that they sadly cannot ensure or guarantee opportunities as still many people though not all still do not land the job nor get an interview even after a referral.
Seasonal Admissions Reader at MIT Sloan School of Management
2 年Why is the focus in the article only on LinkedIn ? I respect LinkedIn, but there are other ways to network and apply for jobs. Job searchers can use placement firms and look for permanent or temporary jobs. There is also a nationwide system of One Stop Career Centers, funded primarily through the U.S. Department of Labor, that provides job search, training / retraining, and placement services. Why is this so rarely mentioned here ?
Career Coach - Empowering Mid to Executive-Level Professionals to Achieve Purpose-Driven Career Transitions | Resume, LinkedIn?, Job Search & Interview Specialist | Former Recruiter
2 年I love what Andrew Seaman said about fighting that urge to apply for everything in sight. He is absolutely correct, before you jump right back into the pool, take some time and evaluate what you are looking for, take stock of your materials from your resume and LinkedIn Profile to really understanding what you are seeking in your next opportunity! These steps will help you rebuild and start from a strong foundation.