How to Use LinkedIn for Business (and the Benefits)

I think the following raises some excellent points about LinkedIn. I’ve included a few of the highlights for you to get the gist of the article:

LinkedIn is probably the most effective social tool for making new business contacts as well as leveraging your company profile. This is because it's been built specifically to focus on business, rather than personal relationships. That means no cat pictures or family photos, however.

It's a place to advertise your career achievements, promote your skills and talk up your potential. Essentially it's like having a digital you that is permanently interview ready (provided you've got all your information right) and always available for review. Which can be a real benefit in today's globalised society. Job's become available around the world any hour, day or night, and your LinkedIn page and the network of professionals attached to it can link you to any job, even while you sleep.

Types of LinkedIn profile to consider

You can choose whether to have a free LinkedIn account or a paid, premium account. Free accounts offer limited searches and don’t allow you to message people you aren't connected with, while premium accounts allow for more detailed searches, messaging credits and the ability to see who’s viewed your profile.

How to set up your LinkedIn account

Whether you’ve set up a free or premium, personal or recruiter profile, you’ll need to make sure it has the most up-to-date information about you and the positions you’ve held, with a description and the skills you used in each position.

What do you think? Maybe you’d like to read on? Check out the full version here then give me a call to discuss how this might impact your own business: 0411 686 071. Alternatively, email me at [email protected].

Thanks!