How To Use LinkedIn Beginners Guide - 2023

LinkedIn is a social media platform that is specifically designed for professionals to connect, network, and build their personal brand. With over 700 million users worldwide, it has become a critical tool for job seekers, business owners, and industry experts. In this article, we will go over the basics of how to use LinkedIn and five essential tips to make the most out of the platform.

Tip No 1. Set up your LinkedIn profile for success

• Your LinkedIn profile is your digital resume, so it's essential to make it stand out. Here are a few tips to keep in mind:
• Choose a professional profile picture: Make sure it's a clear headshot with a neutral background.
• Add an eye catching banner / cover image that stops the scroll and has people wanting to read your profile.
• Write a compelling headline: It should be a short, attention-grabbing statement that summarizes your professional brand.
• Customize your LinkedIn URL: Use your full name to make it easy for people to find you.
• Write a summary that showcases your expertise: Use the summary section to highlight your skills and experience in a way that aligns with your career goals.

Tip No 2. Use the LinkedIn search function

LinkedIn's search function allows you to find and connect with professionals in your industry. Here's how to use it:

• Use keywords: Enter relevant keywords into the search bar to find people and content related to your industry.
• Narrow your search: Use filters to refine your search by location, job title, company, and more.
• Save your search: Save your search criteria to get notified when new people or content that match your criteria are added to LinkedIn.
• Once you've found any ideal contact reach out and say hello via a LinkedIn message, phone call, email or even try dropping into their workplace.

Tip No 3. How to post on LinkedIn

Posting on LinkedIn is a great way to share your insights, knowledge, and professional accomplishments. Here's how to do it:

• Click the "Start a post" button on your LinkedIn homepage.
• Write your post: Keep it professional and relevant to your industry.
• Add media: You can add images, videos, and documents to your post to make it more engaging.
• Engage with your audience: Respond to comments and engage with other people's posts to build relationships.
• Most people are barely posting at all so it doesn't take much to start standing out in your industry or niche.

Tip No 4. LinkedIn Events

LinkedIn Events is a feature that allows you to create and promote professional events to your network. Here's how to use it:

• Click the "Create" button on your LinkedIn homepage and select "Event."
• Add event details: Include the event name, date, time, location, and description.
• Promote your event: Share your event with your LinkedIn network, and encourage them to share it with their connections.
• Engage with attendees: Use LinkedIn Events to connect with attendees before, during, and after the event.

Tip No 5. Write LinkedIn Blog Articles

LinkedIn Blog Articles allows you to share longer-form content with your network. Here's how to get started:

• Click the "Write an article" button on your LinkedIn homepage.
• Choose a topic: Pick a topic that aligns with your professional brand and will be of interest to your network.
• Write your article: Keep it professional and engaging, and add images or videos to make it more engaging.
• Share your article: Share your article with your LinkedIn network and encourage them to engage with it.

In conclusion, LinkedIn is a powerful tool for professionals to network, build their personal brand, and find job opportunities. By following these tips, you can make the most out of the platform and achieve your professional goals.

For a step-by-step guide on setting up your LinkedIn profile, check my video : https://www.youtube.com/watch?v=ARJgkb-Gsgk

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Social Media For Business Expert Mark Warncken

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2023 LinkedIn For Business Series - https://www.youtube.com/playlist?list=PLhHFxbqZPpCll4iJo6Hl0Sd_LnaOwyh-x

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