How to use LinkedIn in 2024 and beyond?

LinkedIn helped me launch and grow my business.

I have over 45,000 subscriber to this newsletter. My corporate business comes via LinkedIn.

And I do not spend any money in paid promotions on LinkedIn!

Simply, if can do that, you can too..

People often don't understand how LinkedIn can help them. They just create a profile and forget about it.

To make your profile more visible and searchable, you need to optimize it through networking, content, and using LinkedIn's free tools. If your profile isn't optimized and you don't engage with the platform, recruiters won't find you.

LinkedIn has provided opportunities to millions of people. If it is not helping you, there is a problem somewhere!

If you are looking for a job or moving to a new country, having an optimized profile is crucial.

Many people only update their profile when they change jobs or rush to apply for jobs, but LinkedIn can be much more than that.

In 2024, the optimal use of LinkedIn involves building your profile to stand out against competitors.

This includes understanding and using the platform's features, which have significantly changed, especially since Microsoft took over in 2016. LinkedIn has grown from 500 million to a billion users globally, but many still don't know how to use it effectively.

Optimization means using your resources in the best possible way to get the best results.

This involves understanding your objectives, skills, and experience, and aligning them with what recruiters are searching for.

For example, within supply chain management, there are many niches, and focusing on the right one can make a big difference.

I am grateful to Yasin Nizami for inviting me to his podcast.

Watch complete video here: