How to Use Large Language Models (LLMs) to Scale Your Business
Kent Langley
Founder | Fractional Chief Technology & AI Officer (CTO/CAIO) | AI Speaker
Cutting-edge technologies like Large Language Models (LLMs) can significantly boost your business efficiency and growth if properly implemented. LLMs, such as OpenAI's ChatGPT Plus or Anthropic's Claude, offer the potential to automate tasks, enhance decision-making, and unlock new opportunities for scaling your business. But how do you use them effectively? Here’s a step-by-step guide to help you harness the power of LLMs and scale your operations.
1. Identify Your Business Needs
The first step is to clearly define your business goals. LLMs are powerful tools, but they’re not a one-size-fits-all solution. Ask yourself:
By identifying the areas where LLMs can make the biggest impact, you ensure that you're using these tools purposefully, rather than hoping for a “magic fix.”
2. Start with Simple Use Cases
Begin by using basic LLM models without any advanced features. At this stage, you’re not diving into complex, custom data tasks, but rather learning to communicate effectively with the AI. This process, sometimes referred to as "prompting," is about knowing how to ask the right questions and guide the model to give useful responses.
One key technique for improving the interaction is Chain of Thought reasoning. Think of it as having a conversation where you ask a question, receive an answer, then build upon that response with more questions. It’s a simple back-and-forth that helps refine the output and leads to better results over time. For example, if you're using the LLM to draft an email, you could ask it for a draft, then ask follow-up questions to refine the tone, length, or details.
3. Experiment with Context
Once you’ve familiarized yourself with the basics, the next step is to introduce more context. Feeding the LLM specific information—like text from reports, customer feedback, or key business data—allows it to generate responses tailored to your unique needs. This is where LLMs can start to become really valuable, as they’re able to adapt their output to suit specific business scenarios.
For instance, you might input a transcript from a meeting, and the LLM could summarize key points or generate a to-do list based on the discussion. The more context you provide, the better the model can align its responses with your business needs.
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4. Move to Custom Assistants
Now that you’ve mastered the basics, it’s time to take things to the next level by creating custom AI assistants. These assistants are specialized versions of LLMs that are designed to handle specific tasks like writing emails, analyzing data, or generating marketing content. They work like digital employees, each trained for a particular role.
For example, within platforms like ChatGPT, these custom assistants are called GPTs. On other platforms, they might be referred to as Projects or simply assistants. Custom assistants help ensure consistency in their outputs and can even handle more complex, automated tasks, freeing up your time for higher-level decision-making.
5. Keep It Simple, Keep It Specialized
When developing these custom assistants, it’s essential to focus on keeping them specialized. Don’t try to create one assistant that does everything. Instead, develop several assistants, each focused on a particular area of your business. This approach leads to more accurate and efficient results.
For instance, one assistant might focus solely on analyzing customer feedback, while another could be dedicated to drafting internal reports. On some platforms, like ChatGPT+, you can link different assistants together, allowing them to work collaboratively and bring in multiple skill sets for more complex projects.
?? I have recently been in discussions with more than one organization that is in the process of mandating that all employees use AI Technologies like ChatGPT. But, they had considered and budgeted nothing for support and training for their users or their IT team. This is a fast path to underwhelming results. The amount of training needed to get everyone started well isn't huge but it's also not zero. If you are going to implement these tools, don't just assume it'll just WORK for everyone. That is very unlikely. That is why I started AI Advantage to help close this skills gap for as many people as I can help.
6. Take the Next Steps
Once you've created your specialized assistants and mastered prompting techniques, you’re ready to unlock the full potential of LLMs in your business. At this stage, you will have the ability to streamline tasks, improve decision-making, and automate routine processes, all while focusing on strategic growth.
Where to learn more?
To deepen your understanding and skills, you can explore more advanced training options. At AI Advantage , we offer workshops and bootcamps designed to help businesses implement AI solutions effectively. I personally teach these courses based on my 14 years of experience building AI/ML/Data Driven products and services. The online community is totally free to join and I post there daily. I started building AI Advantage in January this year and several hundred students have been through the early versions of the courses.