How to Use Jasper AI for Copywriting
Hi everyone,
Welcome back.
The digital marketing world is known for its speed and adaptiveness, however, in the past 6 months with the AI-buzz, marketing platforms and big tech brands are running around like crazy!
Which brings me to the 2 big highlights for this week
So, let's get started...
TikTok & its Commercial Content Library
TikTok's recent launch of an ads transparency library and expanded access to its research API in Europe marks a significant step towards compliance with the European Union's Digital Services Act. The ads transparency library offers a searchable database of commercial content and ads, providing information about the ad's source, targeting parameters, and views. This move is a response to EU lawmakers' demand for algorithmic transparency and accountability from very large online platforms. With the research API now accessible to European researchers, TikTok aims to facilitate outside scrutiny and foster collaboration on important issues like social media's impact on young people's well-being. As TikTok continues to make strides in transparency and accountability, it sets a precedent for other major platforms to follow suit in opening up to scrutiny and research.
Apple working on its new GPT tool
Here's a recent from my agency, SK on apple's new GPT tool.
????How to Use Jasper AI for Copywriting?
Marketers are constantly striving to create captivating and persuasive content that cuts through the noise and engages their target audience. However, this endeavour often proves to be costly and time-consuming.
Enter the era of AI content generators. Artificial Intelligence has emerged as a game-changer in the realm of copywriting, offering ways to speed up content production immensely. Gone are the days of writer’s block – these AI tools can help in generating ideas when you get stuck as well as write the content itself.?
Jasper AI is one of the most popular AI content generating tools available at the moment, providing templates for blogs, ad copy and much more. The company itself claims that it can reduce the time taken for first drafts by?80% , increase content output tenfold, and has an ROI of 400%.???
????Understanding Jasper AI's Capabilities
Jasper?AI is?based on OpenAI’s GPT-3 language?model,?which is?trained on a vast?body?of text, enabling it to understand and generate human-like content. It can?assist?with a wide range of copywriting needs, including website copy, product descriptions,?social media ?posts, email campaigns, blog articles, and more.??
Jasper AI Templates
Jasper AI’s templates provide specific functions or structures for generating text. They include the following:???
There are other templates for video descriptions and scripts, value propositions, storytelling,?email ?subject lines, social posts, Instagram captions, and SEO optimised title tags and meta descriptions.??
Language Translation
Jasper AI can translate your content into more than 30 languages. If you have an international audience (or want to expand globally), this is a great opportunity to save time and money that you’d otherwise need to invest in a human translator.???
Naturally, you wouldn’t want to rely on its accuracy 100% – however, you can have a native speaker of the target language proofread or do some light editing at a much lower cost than if they translated it from scratch.
????Other Jasper Features
SEO Mode?
While you can give Jasper keywords to include in your copy, there is a more advanced way to use it for SEO purposes. When you use SEO mode, you can use Jasper’s integration with Surfer SEO. This allows you to use Surfer’s tools while creating your content in Jasper, saving you from having to optimise it separately.?
Recipes?
As well as templates, Jasper AI comes with a set of workflows known as recipes. Recipes are essentially collections of commands designed to get output for a specific type of content format, such as articles.??
If you don’t want to start from scratch for every new piece, recipes can provide you with some additional flexibility compared to templates. You can also create your own custom recipes. Also note that the recipes feature is only available on the Boss Mode plan.?
Jasper AI Chrome Extension??
Jasper’s?Chrome extension ?can speed up your content creation practices and is especially handy when it comes to social media. In a few clicks, you can generate social posts while on the platform in-question without needing to switch between tabs. The same applies with emails or any other content that you want to create quickly and spontaneously.??
AI Art Generator?
If you’re tired of using generic stock images, Jasper AI’s art generation tool is an option to consider. It gives you unique graphics that you know that nobody else will have, generating them within seconds. However, it comes at an extra cost.???
Jasper Documents and Chat Mode?
As well as Jasper AI templates, you have a free-form option, Jasper Documents (available on the Boss Mode plan). Here, you can start from scratch and simply ask questions, as with?ChatGPT .??
领英推荐
In Jasper Documents, you have the option to switch on chat mode. This makes it function like ChatGPT, except it supports voice commands as well. You can also switch on ‘include search’ which instructs Jasper to source data from the internet while it generates the text.??
????How to Use Jasper AI Templates
Generating content with the templates is very straightforward:??
In just a few seconds, your content will appear. You can then edit it within Jasper AI itself or download it to edit in your preferred programme.
Jasper AI opens up new possibilities for marketers, enabling them to create content plans and produce persuasive and engaging content in a fraction of the time it took before AI was on the scene.?
With its templates and recipes, or the more free-form document option, it’s easy to get started with AI content creation. And remember, if you’re generating from scratch, practice using different prompts variations so you can get used to what it responds best to. Also consider Jasper AI’s browser extension, art generator and SEO mode to further streamline your processes.?
Book Recommendation:
Allan Dib
The 1 page marketing plan is well worth a read.
In my book Digital Marketing Strategy I cover planning in detail. As I say in the book, it may not be the most glamorous area of marketing but it is perhaps the most important. Without a good plan you cannot executed effectively.
This book creates a really nice, simple approach to planning that can help any organisation to deliver results.
For The Love of Marketing
S2 Ep17: Running Google Ads That Convert with Robert Cooper
In this episode I was delighted to welcome Robert Cooper, Founder at PlusROI Online Marketing Inc & What Works Marketing Inc, a true maestro when it comes to focused Google Ads and paid advertising.
In this power-packed episode, Robert shares his invaluable insights and strategies to create Google Ads campaigns that drive real results. From targeting the right audience to crafting compelling ad copy, you'll learn the secrets behind skyrocketing conversion rates and boosting your ROI.
Subscribe to the podcast:
Stay tuned for more??
Here's an interesting read from my strategic marketing agency, SK
The Potential of the Metaverse: Will the Virtual Reality Revolution Become a Reality?
‘Metaverse’ is the buzzword everyone’s talking about. A new stage in the development of the internet, the Metaverse will harness advanced technology to bridge the virtual and digital worlds. With many developments and experiments currently being made in this area, what the Metaverse will look like and how it will affect everyday life is still up for debate.?
This article reviews all the evidence and expertise to consider what a future with the Metaverse may look like.?
Thanks for reading!
I hope you found this week’s newsletter insightful. If you did, I'd be really grateful if you could share it with your network and tag your friends & colleagues. I’d love to grow a community of MM readers so we can all learn from each other and deliver our best results.
I have been helping companies with their marketing from start-ups to global corporates for over 20 years and I’m also the author of 2 best-selling books in the field. Whether it’s growth, branding, performance, content marketing, SEO or many other areas, I have helped companies all over the world to deliver market-leading results and I'd love to help you if I can.
Simon