How to use Instagram Stories to effectively market your new homes

Instagram has been at the forefront of marketing for nearly 15 years, yes it really did launch in 2010. Over time, Instagram has had many an update - who remembers when the Kardashians protested to make Instagram Instagram again? IGTV anyone? Or how about when Reels were first introduced???

Back to the present, Instagram is a valuable tool for marketing. It's certainly a platform that should not be overlooked by the new homes sector. It offers an avenue to showcase the quality of your homes, their specification and the development locations.??

As Instagram has evolved over the past 14 years, its Story features have grown. Ideal to use as part of your organic strategy, here are some of the ways you can use Instagram Stories for impactful new homes marketing:?

Take viewers on a virtual tour?

Instagram Stories are ideal for showcasing your new homes. Capture short, engaging videos that walk viewers through the selling points – roomy living areas, spacious outdoor areas and beautiful kitchens. You can also include a clickable link to a development page with detailed information and floor plans.?

Build anticipation with teasers?

Teasers and sneak peeks are ideal for promoting new development launches, show home openings and events. Use countdown stickers to create a further sense of anticipation, which encourages users to stay up to date.?

Use interactive features to engage?

Instagram Stories now offer a range of interactive features which are ideal for boosting engagement.??

• ‘Add yours’ story stickers and templates: Use story stickers to encourage user-generated content by asking existing homeowners to share pictures and experiences in their new home. ‘Add yours’ story templates can also be used as a research piece, allowing you to learn more about what your customers are looking for.?

• Quizzes and polls: Polls can be used to ask viewers what features they look for in a new home. You can also create quizzes about the neighbourhood or local amenities to make learning about the area fun and engaging. Don’t forget to add a link to your story and encourage viewers to learn more about special offers or upcoming events.?

• Frames: Use Frames, a new Instagram feature, to showcase stunning glimpses of your new homes. Let viewers “shake to reveal” and pique their curiosity about the beautiful features and design elements that they will find in your new properties.???

• Reveal sticker: Create a sense of exclusivity with the Reveal sticker. Tease a sneak peek of a stunning new home feature, like a luxurious master bedroom or handy utility space. To see the full reveal, users will have to send you a DM, opening a direct communication channel and allowing you to answer their specific questions about the home.?

Maximise reach by resharing grid content?

Make the most out of your grid posts by resharing captivating photos and videos from your main feed to your Stories. This increases exposure of your permanent content and keeps viewers engaged.?

Make the most of Highlights?

Don’t let your Stories disappear after 24 hours! Organise your Stories into categorised Highlights so that your audience can access them at any time. Dedicate Highlights which showcase developments, house types, blog posts, testimonials and advice for maximum profile benefits.?