How to Use Instagram for Business #Effectively

Hey LinkedIn Fam!

Welcome to the latest edition of LinkedIn Marketing Pro, your go-to resource for unlocking the full potential of online marketing to elevate your business presence.

Did you know that 70% of people who follow brands on social media have explicit plans to purchase from them? With social media increasingly becoming a critical part of the consumer journey, it's vital to invest in your social media marketing strategy to maximize your reach.

In this edition, we dive into the dynamic world of Instagram. We'll unveil 11 proven tips from our experience, which helped us reach 465,000 accounts—an impressive 1,534.1% increase—to kickstart your strategy.

We hope you find it valuable. Thanks for reading!

With over 2 billion active users, Instagram is one of the most popular social media platforms in the world. If your business isn’t active here, you may be missing out.

Whether your business offers a product or service, Instagram can provide the perfect platform for showcasing your offerings and connecting with customers. However, to do it effectively, it requires more than just posting a picture with a catchy caption. It’s about understanding your audience, optimizing your content, and strategically interacting on the platform.

11 Tips for Using Instagram for Your Business

1) Use Instagram Stories

Instagram Stories are a powerful feature for business marketing, offering a fun and interactive platform for content sharing. This feature allows you to share short videos and images that disappear after 24 hours, providing a sense of urgency and exclusivity.

Stories are an excellent tool for behind-the-scenes content, limited-time offers, polls, Q&As, and much more. Adding stickers, text, or music can make your stories more interactive and engaging. Since stories are featured at the top of the Instagram app, they can help boost visibility and engagement.

2) Respond to Comments

Responding to comments on your posts is a key part of community management and customer service on Instagram.

It shows your followers that you value their feedback and are willing to engage in conversation. It’s also key to turning Instagram followers into customers.

This can help build a strong relationship with your audience, fostering brand loyalty. Prompt responses can also stimulate further engagement on your posts, potentially boosting your visibility in the Instagram algorithm.

Remember, you get what you give. If you want to boost engagement on Instagram, you need to get out there and engage with others.

3) Leverage User-Generated Content

User-generated content (UGC) is any content (text, videos, images, reviews, etc.) that is created by users about your brand or products. UGC can be a powerful tool for businesses, providing authentic and relatable content that can influence purchase decisions.

Sharing UGC on your business profile can boost credibility, foster community, and drive engagement. Always remember to credit the original creator when sharing UGC.

...continue reading.

Looking for actionable steps to improve your overall marketing efforts? You're in the right place! Try out this week's marketing maneuver and let us know how it works for you!

Instagram Reels hooks are crucial in capturing the attention of viewers within the first few seconds of a video, as this brief window determines whether users will continue watching or scroll past. Crafting engaging hooks that resonate with your target audience creates an immediate connection, increasing the likelihood of viewers staying engaged and ultimately boosting Reels views. The power of a compelling hook lies in its ability to spark curiosity, evoke emotions, or offer value, enticing users to explore the content further and enhancing overall visibility on the platform.

5 Instagram Reels hooks for rapid growth ????

?? Your content doesn’t suck. You probably just need [strategy]

?? Do this to save HOURS doing [industry specific task]

?? Stop doing [specific action] if you want to [goal]

?? I wish I had known this before starting [what you do]

?? Why are there not more people talking about [awesome product]

Ready to elevate your social media game? Request a FREE Instagram audit.

70% of people who follow brands on social media have explicit plans to purchase from them.

Source: Hootsuite

What should my Instagram posting schedule be?

Consistency is key! Aim for regular and predictable posting times. Based on current recommendations, here's an optimal posting schedule:

• Reels - 4 per week - they are the most important post format for expanded audience reach!
• Carousels - 2 per week - they're making a comeback! If a user doesn't engage with your carousel upon seeing the first slide in their feed, Instagram will re-display it again later with the second slide, allowing a second chance for engagement.
• Single Image - 1 per week - to provide consistent visual representation of your brand.
• Stories - 3-5 times per day - to maintain audience interest and connection.
• Direct Messages - 20 DMs per day - to deepen relationships with your audience and drive sales.
• Collaborations - 1 per week - to expand your reach by tapping into the audience of your collaborator.

Following this schedule can help you maintain a strong presence on Instagram and cultivate meaningful connections with your audience. Remember, adapt the schedule to fit your brand's unique needs and preferences!

Last month's poll results are in!

We asked: Do you use light mode ? or dark mode ??

The results are split down the middle! 50% of you prefer light mode, while the other 50% prefer dark mode.

Up next . . .

?? Do you listen to Instagram stories with sound on or sound off?

Cast your vote to help us settle this debate!

Shout out to our client, Paisley Ritger, on her remarkable organic Instagram growth!

Paisley is an talented elite gymnast, and we've had the privilege of spearheading her Instagram strategy for the past 6 months. It's truly gratifying to witness our collaborative efforts translating into her success.

Over the past 6 months, Paisley has achieved:

+ 12,000 REAL Instagram followers

+ 521K organic views on an Instagram Reel

+ 5 brand collaborations

Kaylee, and everyone at Sachs Marketing, have been wonderful to work with. Kaylee is responsive, helpful, and takes the time to educate us whenever there is an opportunity. She is creative and thinks outside the box. We've been working with her for quite a while now and it continues to go better than we expected. Excited to continue this journey with Kaylee and Sachs!

– Ben Ritger

Read more reviews from our clients.

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This is not written solely by me but is the contributions of various members of my agency.