How to use Google and Facebook Analytics in Power BI Desktop

When you own a website, analyzing and tracking your site’s traffic is critical. Knowing where your viewers are coming from, what days they come the most frequently, and how long they’re staying are just some of insights that you can use to help improve your site and inform your decision making.

With new update from Microsoft now you can use Power BI to monitor, explore and visualize your Google Analytics and Facebook insights data.

Connecting to Analytics data in Power BI is easy; immediately after you connect you’ll gain insights around the usage of your site in the last 6 months. Using the Google Analytics API, this content pack provides a dashboard, a report and a dataset to allow you to monitor and explore your data.