How to Use Google Ads Data Manager to Create More Effective Customer Audiences

Google has announced the launch of a new tool called Google Ads Data Manager, which aims to help marketers use their first-party data more effectively. The tool will simplify the process of connecting data from multiple sources, creating customer audiences, and using data to measure ad performance.

In a recent survey, Google found that less than a third of marketers are consistently and effectively using first-party data across their marketing channels. This is due in part to the complexity of managing and using first-party data, which can be scattered across multiple systems and formats.

Google Ads Data Manager is designed to address these challenges by providing a centralized platform for managing first-party data. The tool will allow marketers to:

• Connect data from multiple sources, including customer relationship management (CRM) systems, website analytics, and social media platforms.
• Create customer audiences based on a variety of criteria, such as demographics, purchase history, and website behavior.
• Use data to measure ad performance and optimize campaigns.

Benefits of Using Google Ads Data Manager

There are several benefits to using Google Ads Data Manager, including:

• Improved campaign performance: By using first-party data to reach the right customers with the right message, marketers can improve their campaign performance and achieve better results.
• Increased customer lifetime value: By understanding their customers better, marketers can increase customer lifetime value by providing more relevant products and services.
• Reduced reliance on third-party data: As third-party cookies become less widely available, Google Ads Data Manager can help marketers use their own data to reach and engage their customers.

Getting Started with Google Ads Data Manager

Google Ads Data Manager is currently rolling out to a limited number of advertisers. It will be made available to all advertisers in early 2024.

To get started with Google Ads Data Manager, advertisers will need to create a Google Ads account and link their CRM system or other data sources. Once connected, advertisers can start creating customer audiences and using data to measure ad performance.

Overall, Google Ads Data Manager is a valuable tool for marketers who want to make the most of their first-party data. By simplifying the process of managing and using first-party data, the tool can help marketers improve their campaign performance, increase customer lifetime value, and reduce their reliance on third-party data.

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