How to Use GIF Stickers to Boost Brand Awareness

Many leading brands around the world understand the importance of GIF stickers. The GIF search engine, GIPHY, utilizes an easy method for brands to enhance their content. For example, if you search “work” in the GIF search engine, only stickers about work will appear, which is exactly what a brand wants so that they are one of the selected 700 billion GIF’s used per day.?Consumers are able to easily find their GIF stickers because of GEO (GIF engine optimization). GEO works just like SEO; therefore, the use of relevant keywords along with your brand name is incredibly important.

GIPHY is the world’s largest GIF sticker library. Users can easily search for GIF stickers of their choice on the app or use third parties such as Instagram, Facebook, Snapchat, and Slack to name some popular ones.

Why do people love GIF stickers?

This is a new way of communication. People love to express their feelings without having to say anything at all and to add a little fun to whatever it is their posting. Finally, humans are visuals, and we process looking at the images while reading the text.

Why are GIF stickers important to a brand?

People do not just like ads! GIF stickers create an easy and fun way for brands to market. You have a chance to provide an engaging experience for people within your stories; most of all, it is an organic process. By creating GIF stickers, you allow others to express themselves by using your brand.

Brands that have no GIF strategy lose their valuable opportunities. Companies spend millions of dollars on advertising, and research has shown that millennials do not trust these forms of advertising. Yes, marketers are getting their points across, but they are forced and not well received. Consumers like most people love and appreciate authenticity.

References & Resources

Arnold, A. "Millennials Hate Ads But 58% Of Them Wouldn't Mind If It's From Their Favorite Digital Stars." Forbes. June 2018

GIPHY "State of the GIF." Art Plus Marketing. October 2016

Smith, C. 1"0 Giphy Facts and Statistics (2020) | By the Numbers." Expanded Ramblings. July 2020