How to Use Fundraising Marketing Materials to Raise More Funds

At a Glance

Fundraising marketing materials are one of the most powerful tools in your event fundraising toolkit.?

But high costs and a lack of design know-how can be serious roadblocks for most fundraisers.?

That’s why we include professional fundraising collateral with all our LuxGive experiences . That's a $5,000 value for free!

From promoting your event to capturing more funds, discover why fundraising marketing materials are key to your auction's success.

Plus, see what's included in our event media packs and how to use these valuable resources to raise more.?

What Are Fundraising Marketing Materials?

Fundraising marketing materials—or fundraising collateral—are visual assets that help you promote your benefit event and raise more funds.?

Fundraising collateral can range from promotional videos and display boards to auctioneer cards, winner certificates, and more.?

When it comes to auction consignment, these assets are designed to generate donor interest, drive bidding, and showcase high-value items such as luxury travel experiences .

Why Are Fundraising Marketing Materials Important?

Key Takeaways

• Marketing materials help you generate buzz and promote your event and auction
• Visuals drive more bids by tapping into your audience's emotions and desires
• Promoting high-value auction items before event night is crucial to your success?

? Create Buzz

Fundraising marketing materials are a powerful way to generate buzz around your event and auction.?

Showcasing key auction items helps build excitement before bidding opens and gives potential donors a taste of what to expect.?

Posting high-quality assets on social media also helps you raise awareness around your event, spreading the word to a wider audience.?

?? Generate Desire

Like all marketing, fundraising collateral is key to tapping into your target audience's emotions—the biggest drivers of bidding.?

Consider which is more appealing: An HD video panning over a luxurious beachfront villa or a printed list of amenities?

High-impact visuals and videos help immerse donors in your auction travel packages , generating desire and connection on a deeper level.

You’re no longer auctioning off a travel package. You’re selling donors the idea of their dream vacation.?

?? Set Yourself Up for Success

When it comes to event fundraising, advertising your items before your auction lays the groundwork for success.

Think about it this way: would you spend $5,000 on a vacation with only a few minutes to decide??

Donors need time to reflect on high-value items before making a serious decision.?

For travel, that can mean consulting with family, considering budget, or factoring in time off and existing vacations.

?? Drive More Sales

You only have a few minutes to capture your audience's attention, so you want your prizes to stand out.?

Think of your fundraising collateral as the “first impression” of your auction items.?

If the photos or visuals are unprofessional or low-quality, your audience will think the prize is too.?

Donors are far more likely to bid high if your items look polished, well-presented, and reflect the value of their price tag.?

What's Included in Our Event Media Packs

High-quality marketing products or services come at a cost. In fact, the price of professional services and a lack of design know-how can be major roadblocks to reaching your fundraising goals.?

That’s why fundraising collateral is included with all our LuxGive experiences .

That’s a $5,000 value for free.

Created by an award-winning designer, our event media packs are designed to capture attention and raise more funds.

All of our assets are delivered print-ready and in digital form.

Social Media Assets

• Promote your travel experiences across your social channels with social media posts that highlight the trip and inclusions. Our social assets are simple to use and ready to post.

Display Boards

• Put your auction items on display with professionally-designed print and digital display boards. These assets are available in various sizes and are ideal for poster boards, silent auction displays, brochures, and more.?

Videos

• Don't just tell donors what they'll win, show them! Immerse donors in the vacation experience with eye catching videos showcasing the destination, accommodations, amenities, and activities.?

QR Codes

• Put your auction items at your donors' fingertips with branded QR codes. Scan to bring up professionally curated photos and in-depth details on accommodations, amenities, activities, and more.?

Auctioneer Cards

• Help your auctioneer sell with confidence with ready-made auctioneer cards. Get key at-a-glance info including price in local currencies, trip highlights, number of nights, guest count, and more.?

Winner’s Certificates

• Give donors a print or digital certificate of their winning trip. These stunning assets include photos of their winning trip, home and activity highlights, essential info, and more.

How to Use Marketing Collateral to Boost Your Fundraising Efforts

1. Showcase Your Items

Use marketing materials to spread the word about your auction before the event. We encourage nonprofits to advertise or tease items via their social media and newsletter channels. ?

2. Get in Front of Bidders

Your stunning visuals won’t make a difference if no one can see them! Place display boards in high-traffic areas and showcase visuals in your event brochures, auction catalogs, or online marketing.

3. Capture Audience Attention

Capture donor interest by showcasing immersive videos of your auction travel packages during your live auction. Consider looping videos on a tablet for a more engaging and interactive silent auction or raffle display.

4. Seamless Donor Experience

Make it easy for your audience to explore auction items by adding QR codes to your print materials. QR codes are also a seamless way to direct donors to fundraising pages, donation pages, and online bidding.?

5. Reach Wider Audiences

Use fundraising collateral to promote your auction on social media. Comments, likes, and shares can get thousands of new eyes on your event for free. Be sure to tag LuxGive in your posts for a chance to be featured!?

Claim Your Free Fundraising Collateral

Get your free LuxGive marketing materials when you place any of our travel experiences at auction.

Speak with a Fundraising Consultant to claim your event media pack and upgrade your marketing efforts today.

At LuxGive , we believe in the transformative power of travel. Our mission is to help nonprofits raise more funds at auction through once-in-a-lifetime home and villa experiences.

Our travel experiences feature Premium Guest Services for trip planning and access to an exceptional portfolio of over 1,500 stunning private properties across the world.?

Whether it’s a luxury Caribbean villa, an enchanting Tuscan apartment, or an alpine lodge steps from the powder, we have something for all your clients' needs.