How to Use Facebook’s New Video Creation Kit

It’s no shock that video is a well-liked format of content material on Fb. Plainly each different put up on Fb is a video and with the launch of Watch, Fb continues to push video content material entrance and middle.

Inflated metrics apart, when it comes to advertising on Facebook, video ads are nonetheless one of many most popular ad formats, just because they work!

Video is a lot extra participating than pictures. It grabs your goal audiences’ consideration within the Newsfeed and maintain on to that focus for longer than a put up, main to higher engagement charges.

To assist advertisers use extra video content material of their adverts, Fb has launched the Video Creation Kit, a brand new device that enables you to simply and rapidly create image-based movies from inside the Adverts Supervisor.

The place Can I Discover the Video Creation Kit?

To seek out the Video Creation Kit device, navigate to the Advert stage of a marketing campaign and with both the only video advert format or carousel advert format chosen, choose “Video/slideshow.”

Choose “Use Templates” to open the Video Creation Kit.

With Video Creation Kit you’ve a number of choices on the way it appears relying in your aim for the video in addition to the precise format of the video.

Fb have additionally launched themes based mostly on the time of 12 months. At present, on the time of writing this text, the most recent theme is “Vacation Prepared for Christmas”.

Select Your Video Format

The primary resolution you’ve to make when utilizing the Video Creation Kit is to determine your format for the video. You may select between sq. and vertical.

Curiously, there’s no choice for normal extensive display 16:9 format. Fb has determined to solely give sq. and vertical codecs which take up extra of the newsfeed which is confirmed to lead to larger engagement charges.

TIP: I’d advocate utilizing the sq. video format, because it’s a extra widespread format than vertical, so you should utilize sq. pictures that you simply’ve utilized in earlier carousel adverts or Instagram adverts.

Select Your Theme

Subsequent you need to select your theme. There are two themes accessible: the usual theme and the vacation theme.

If you’re working vacation promotions, then it is sensible to use the vacation theme for higher advert relevancy. Nevertheless, if you’re going to be working extra evergreen adverts outdoors of the vacation interval then use the usual theme.

Merely choose the theme you need to use and the templates under will change accordingly.

Select Your Template

The ultimate factor you want to determine on earlier than you truly create your video is the template. This can rely on the aim of your advert and what you’re selling.

There are 5 totally different templates, which differ in picture necessities and subsequent video length. You should utilize from 1-10 pictures and movies vary in length from 6 seconds to 15 seconds.

Templates are named in accordance to your aim of the video and embody:

• Promote a product
• Drive product discovery
• Promote a number of merchandise
• Present product advantages
• Showcase a sq. picture

All the templates are moderately primary in the intervening time and require a distinct variety of pictures, which in flip lead to totally different video lengths.

The Most Helpful Template

We’ve discovered probably the most helpful template to be ‘Drive product discovery’. In contrast with the ‘Promote a product’ and ‘Showcase a sq. picture’ templates, it makes use of extra attention-grabbing animations and options a number of pictures.

Among the best methods to use this template is for a single product providing, with a number of product pictures, not only for use with pictures of various merchandise, like within the video preview.

Such a video inventive is greatest used on the backside of your gross sales funnel. Mix this video inventive with a product testimonial in your advert copy, as a part of the RTM Method, for an much more efficient advert.

How to Create a Product Discovery Video

First choose the Drive Product Discovery template. You’ll want 1-6 pictures and the video length shall be 15 seconds.

As soon as chosen, click on on Use Template. This can take you to a brand new view with the totally different scenes and the picture, background and textual content choices for every scene.

With Scene 1 chosen, select your background picture for scenes 1-6. This would be the opening and shutting picture that seems in your video. The opposite pictures are overlaid in the course of the first animation.

Subsequent, select the remaining pictures for scene 2 to 5. Select a distinct picture of the identical product for every scene.

Lastly, earlier than we transfer onto the textual content part of every scene, on the backside of the window you possibly can add your emblem to the video. This can seem within the centre of your beginning picture in addition to on the finish of the video and will be both small, medium or massive in measurement.

On this instance, we’re utilizing the video on the backside of our gross sales funnel to re-market web site site visitors and subsequently we’ve turned off the emblem choice.

Subsequent, you possibly can set the textual content on every of your pictures. Present character size is barely 30 so it has to be brief and concise. You may change the place of your textual content on the picture in addition to the textual content shade, background shade and font sort.

Certainly one of my favourite fonts is Noto Serif Daring with contrasting textual content shade and background. Black textual content on a white background grabs consideration rather well on the totally different pictures.

So as to add textual content to the subsequent picture in your video, merely choose the subsequent scene from the highest row. With the Product Discovery video you possibly can embody textual content on scenes 2 to 5.

If for any motive you don’t need to embody textual content on a selected picture or fully take away textual content from the video and let the photographs do all of the speaking, you possibly can merely toggle off the textual content choice for every scene.

Lastly, you need to choose an impact. Results are only a sticker which you can add to your video that emphasizes a selected function or profit similar to a reduction or free transport.

There are 4 totally different classes of stickers: Common, Promotions, Reductions and Seasonal. There are over 120 totally different stickers to select from in a spread of designs and colours. You’re positive to discover one which matches your model tips.

You may select the scale and placement of your sticker.

The sticker will seem on every picture in your video and you’ll solely use one per video. You may’t choose a distinct sticker for every picture and you’ll’t add your individual. Nevertheless, I’m positive these options shall be coming in later iterations of the Video Creation Kit.

As soon as you’re comfortable along with your video and also you’ve checked the preview of it on the suitable facet of the window, click on Use Video within the backside proper. This can create your video and add it to your advert.

You may then full the remainder of your advert parts similar to advert copy, headline, URL and Newsfeed hyperlink description.

Conclusion

There you’ve it, how to use the brand new Video Creation Kit to create a fascinating Product Discovery video.

Though this device is within the first iteration and the options are restricted you possibly can nonetheless use it to create extra participating product-based movies in contrast with simply the common slideshow device.

Because the movies are brief in size, beneath 15 seconds, I’d advocate utilizing it for web site re-marketing campaigns focusing on those that have visited your website however not transformed but