HOW TO USE FACEBOOK, INSTAGRAM AND YOUTUBE FOR MARKETING

FACEBOOK can be an amazing space, we can reach our goals if we have a clear idea of what brings people together, what people love to share and how to get them.
What brings people together: common solutions, sense of shared traits, common purpose.
What people love to share: beautiful images, quotes, human faces, funny text/images/stories, and powerful statements by celebrities, offers or discounts.

• Promoted Posts will be very important to use, but the number of Page likes will need to be increased to at least 500 in order to use that service. Develop several posts that would be perfect for Promoted Posts. These posts can be posted anytime and will help you reach big number of users.
• Links back to other platforms: The other reason for using Facebook is to create traffic back to our other platforms. Facebook can be a winner in this function. You can drive more Traffic than Instagram or Twitter.
• Posting at least twice a day is suggested. Develop the posts and schedule them to post at high traffic times on Facebook. Use Linked and direct Facebook posts (image + text + link) to the Page. Linked posts are posts you share from different blogs or websites.
• Facebook ads that are targeted to a specific audience would be great, if the budget allows you can create and manage an ad campaign. This process will give you more Page Likes and more engagement on the Page and more traffic to your website or other social media accounts.
• Monitoring conversations, deleting spam, and postings replies on the Page
• Interacting with other targeted Pages as our Page for increased visibility and Facebook Page growth once a week. A list of these Pages or a keyword to find them in search is needed for this task.

• Optional: Running one Facebook Ad campaign per month for more aggressive Facebook Page growth and e-mail options. Monitoring the ad campaign to ensure the cheapest price per click and delivering a monthly report on the stats. You can decide on a daily budget and the cost.

• Change Your Page cover image once a month or agreed upon schedule

INSTAGRAM
The images that are developed for Facebook can be re-purposed and then Posted on Instagram for increasing traffic. Instagram generated more referral traffic for businesses nowadays so you can reach many people through this platform. Your Goal is to make sure that people understands your product/service and attract them to take action.
Instagram now has ads platform just like other social platform so you can Instagram ads as an amazing space for marketing while providing beautiful images that inspire curiosity, links back to your other platform pages and encourage supporters to visit your website or other social media. 

Images that inspire curiosity: Creating images is a foundational social media task. You can also use those images on our other platforms and website as well. The images themselves need to be like teaser text that pulls someone to visit your website to see what you offer.

Links back to other platforms: One of the reasons for using Instagram ads is to create traffic back to our other platforms. Instagram can also be a winner in this function. You can also drive more Traffic as much as on Facebook or Twitter. 

Encourage Supporters: By encouraging your biggest supporters and customers to repost and share your images from Instagram will multiply your marketing efforts.

The focus of this platform is to use the most powerful traffic mover to expand your target market and bring your customers/audience directly to your sales pages.

• Add 7-15 Posts a week from existing content
• Re-post posts that are interesting other people/business pages.
• Reply to comments as fast as you can.
• Employ different Marketing HASHTAG to increase SEO on the platform
  
  

YOUTUBE 
The main reason we need to be on YouTube is the SEO benefit. Several videos need to be developed to use all the targeted keywords we want to own for this program. These videos can be company profile, ads, testimonials, etc and these videos can also be just static images it depends with your objectives and your creativity. 

YouTube can be an amazing space if we provide an entertaining, professional and highly optimized video channel.

• Entertaining: Please make sure there is an element of entertainment woven into every video you create.

• Professional: Your Channel needs to be beautiful and match the quality of your website and other social media profiles. You need to put some attention on the social aspect to really gain the most from this social site.

• Highly Optimized: You will have to make a checklist of things to do to make sure each video gets you in the top of the search engines.

Strategy in a nutshell:
The focus of using this platform is to use the second largest search engine to expand your target market and bring them directly to your website or other social network accounts.

• Upload and optimize YouTube videos with keywords, titles, and descriptions to be found and drive traffic
• Manage YouTube comments by answering posts and removing spam as needed
• Add your created videos to designated playlists
• Add other channels videos to designated playlist

Don't Forget that measuring your marketing efforts is very important and there are tools for that. Employ the use of Different Social Media Management Tools and they will help you measure your marketing ROI.