How to Use Facebook Groups to Add Value to Your Business?
The clout of Facebook to promote your business can’t be underestimated. After all, its monthly active user base has touched the mark of staggering $2 billion. The best thing about this social media king is, it’s free, it’s fun, and it’s everywhere you can think of.
A number of web development companies in USA, as well as several small to enterprise-scale businesses, are running their Facebook pages. They are using them as a conveyor belt of their brand awareness, promotion, and a medium to stay connected with their loyal clientele.
However, some of them are still missing to stimulate their business reach. The reason? They have still not recognized the potential of Facebook Groups and tend to solely depend on Pages.
While Facebook Pages are a great way to self-promote your business, Groups can provide you a landscape to dish out detailed information of your business, support your customers, and help them out with their queries & doubts.
Ultimately, creating an FB Group of your business let your loyal customers submit their views, feedback, and suggestions for improvement in regards to your products or services. Hence, succinctly you not only promote your business without making it feel like an intended promotion, but, at the same time, you offer your customer freedom to come up with their views & suggestion, and a space to find answers to their queries.
Why Not Use Facebook Group Instead of a Page?
You can’t go in a war holding a needle and can’t stitch your torn clothes with a sword. Likewise, one can’t dwarf the importance of the other as the purpose both are used for, are unequivocally different.
Unlike Groups, content shared on Facebook Pages are highly self-promotional. Anything you share on your FB Page can be viewed by anyone who’ve liked your page. However, your group content is only viewable by the group members only.
An FB Group should be intended to support your Page and not as a replacement.
A page invites and allows people to like your page with an intention to convert them into customers. On the other hand, a Group is not for just anyone. It’s for the people who are serious about your brand and for your present customer.
Until someone’s join request to a group is not confirmed by the group administrator, he/she won’t become a member, would not receive any update, and wouldn’t be able to join in any conversation or discussion of the group.
Types of Facebook Groups
1. Public Groups
As from the name appears, a public group is open to be found by the public audience. Anyone can see what you post, who you member are, and the group info of a public group.
2. Closed Groups
The only difference between a closed group and a public one is, people can’t see its posts. The rest is same as a public group.
3. Secret Groups
No one, expect its members can find a closed group, and check out its post and member list.
How to Use FB Groups?
1. For Feedback
By knowing what your customers think of your product and what improvements they suggest, you will be able to take radical actions.
2. It’s Not a Promotion Tool
Keep self-promotions limited to your Facebook page and employ Groups to add value to your business.
3. Provide Customer Support
Let your group members post their queries and by all means, resolve those ASAP. It will both satisfy your customers and raise the value of your brand in their eyes. Make sure you do not delete all negative reviews. That’s not how things work in the online market.
4. Do Not Spam
Spammers will always be lurking around the internet. Hence, make it a point to monitor your website every day to weed out them and keep your website spam-free.
All web development services should opt for Facebook groups as a supplement to your business page. There’s a difference in FB Pages and Groups and in how their functionalities work, hence, make sure to maintain them.