How to Use Facebook Digital Marketing To Boost Your Business

Social media marketing is the cornerstone for many successful businesses in the United States and throughout the modern world. Social commerce is growing at an epic scale and Facebook is a massive part of this growing trend. Recommendations and promotions are as important to the buying cycle for products as they ever have been. That is why it is absolutely essential for your business to have a coherent social media strategy. Since this social media trend shows no signs of cracking, there is no time to waste.

Facebook might not yet have the selling power of Google but it’s becoming a strong influence on purchasing habits. Studies show that Facebook is the primary social media platform that influences purchase decisions. If friends are discussing or recommending a product or service on Facebook then there is a high likelihood their friends and family will consider making a similar purchase.

With over 2 billion users (and growing every day) your business simply cannot afford to ignore Facebook. With dozens of paid and organic options within the social media platform it may seem difficult to know how to get started. So here are a few tips to help increase the chances of success for your business.

Frequency of Posts Is Incredibly Important

Facebook thrives on delivering relevant content to proper audiences. If you post videos, articles, images, and other content to your Facebook page on a regular basis, you will appear as an authority and develop relationships with your target audience. And no, do not worry about posting too much great content! 

However, there is a happy medium in regards to posting frequency. Your audience will never see all of your content thanks to the Facebook algorithm. Buffer and BuzzSumo recently teamed up on a study examining page content. After analyzing 43 million posts they determined that pages posting 5X a day received 2,466 engagements on average. Pages posting 10X witnessed that engagement cut in half. To be safe, 5 posts within 24 hours is usually the best course of action. Yet, this is not a hard rule. You need to experiment.

The Mammoth Potential of Remarketing

The people who visit your website, interact with your posts, and watch your videos should always be your first targets for advertising. They are familiar with your brand and like what you offer. Repeat business is easier (in most industries) than acquiring new customers. Facebook remarketing results in lower cost conversions.

This is how remarketing is broken down in a nutshell:

1. People visit your website or interact with your content on Facebook.
2. You create a segment based on those visitors in ads manager.
3. You create custom ads to target those visitors on Facebook.

That’s it. It’s simple and highly effective.

Creating Shareable and Engaging Content

How do we go viral? That’s one of the most common questions digital marketing agencies hear. The truth is going viral involves a bit of luck. Agencies can put you in the best position for content to go viral but this is the wrong thing for businesses to focus on. 

Posting ‘shareable’ and engaging content should be the #1 priority for businesses. You can increase the chances of your content going viral or at least being seen by more people by making it engaging. Content should encourage people to share, comment, and like. Of course, this is easier said than done and takes some time to get the hang of for businesses. But remember, businesses are building relationships through Facebook and that takes time. 

Share Native Video

Video is king. Everyone knows that. Since YouTube stormed the social media landscape the race has been on to create compelling video content. And while it may be tempting to drop a YouTube link onto your Facebook page, take the time to upload your videos directly to Facebook. If you have the ability to utilize Facebook Live, that’s even better. You will see a major boost in engagement with this tactic.

Conclusion

We have barely scratched the surface in this short amount space regarding promoting your business on Facebook. But if you can utilize the above mentioned strategies, you’ll be off to a good start. Happy Facebook-ing!