HOW TO USE FACEBOOK ADVERTISING
Jonas Stockfleth
CEO, Founder, Director @ Vink Tech & Film Yard | NEF Technology | Vide Production
HOW DOES FACEBOOK ADVERTISING WORK?
With FB acquisition of Instagram, advertising on these platforms has become much easier and more affordable than conventional digital advertising. However, the biggest advantage is the precisely targeted advertising that FB offers on its platforms, enabling you to get your content in front of just the audience you want to engage with.
WHY USE VIDEO ON FB?
Not only is video the medium that conveys the most information at once and retains attention best, it can also help bring art to life. Video is also the NR.1 medium to engage audiences with on social media and it now comes with a FREE BONUS! Facebook is battling with YouTube to become the NR.1 video platform, so it is pushing FB video content to the front, giving you a free boost.
WHAT OTHER BENEFITS DOES FB ADVERTISING OFFER?
In addition to letting you target specific audiences by; interests, job, income or location, in any combination that suits you, FB gathers detailed information about your audience that you again can use to re-target to increase your ROI on future campaigns.
WHEN SHOULD I START FB ADVERTISING?
Just as with Google ad-words and pay-per-click, this won't stay cheap forever in 2017 the CPC increased by 136%, so the time to take advantage in NOW.