How To Use A Directory Search To Find Your Perfect Clients! And, The Power of Language In Sales...

Now the effectiveness of this approach will depend upon a couple of things. Your market, your offer, and how you approach the people in these online directories.

For the sake of this newsletter, I will briefly cover how to use this… If you want to hop on a 1:1 call (click here), I can go into more detail, but for now let's get started.

Almost every industry has an online directory... and that directory is literally a huge group of ideal clients for you!

I will give you one example of a client from almost 3 years ago, who used this approach to sell a course to life coaches using a quick loom video and LinkedIn connection.

Now this is where it get's really good...

Andre (my client) did a quick Google search for 'life coach directory' and used this list of over 2,000 coaches for his marketing.

Now, he could have scraped the emails and emailed... but, instead he took a different approach;

Andre clicked on the individual link, then recorded a quick loom call with their page as the background. They gave a quick 60 second intro & pitch, and then they sent the loom video to them in an email, by text, and they sent a LinkedIn connection request with the loom in the connection note.

Before he hired a VA to do this, he was sending 40 per day - which took about 3 hours. From the 40, he was setting 2 sales calls per day, 10 per week, and was selling 3 of his courses for $2K each. So, about $24,000 per month - but virtually 100% profit. Then, he sold some back-end coaching and other services such as website development, etc.

Is that a Million dollar per year business? Nope.

But from literally ZERO to almost $300,000 per year with no ads... not bad.

How can you use this in your business?

Discover what directories are available for potential clients in your niche. Then, reach out with a personalized zoom call, connect with them through social media, and make offers.

Ultimately, you want to build out a SOP for this system and have a setter or a VA move ahead... or, book a 1:1 call with me and I can help you build this out.

This can also be a great way to get booked on podcasts (many directories here) or collaborate with other people in your niche.

So, how do you plan on using this in your business?

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Just Suppose...

Presuppositions are powerful tools for sales and persuasion. They are statements or questions that make certain assumptions about the listener's thoughts, beliefs, or behaviors, and can be used to guide them towards a desired outcome. When used correctly, presuppositions can help to build rapport, establish authority, and ultimately, persuade the listener to take a specific action.

There are several different types of presuppositions that can be used in sales and persuasion. These include:

1. Time-related presuppositions: These presuppositions assume that the listener will take a specific action at a certain time. For example, "When you decide to purchase this product..." assumes that the listener will make a purchase at some point in the future.
2. Outcome-related presuppositions: These presuppositions assume that the listener has already taken a specific action, or will take a specific action in the future. For example, "Now that you've decided to purchase this product..." assumes that the listener has already made a decision to buy.
3. Belief-related presuppositions: These presuppositions assume that the listener holds a specific belief or value. For example, "As someone who values quality products..." assumes that the listener values quality.
4. Possibility-related presuppositions: These presuppositions assume that a specific outcome is possible. For example, "When you see how this product can benefit your business..." assumes that it is possible for the product to provide benefits.

When using presuppositions in sales and persuasion, it's important to use them in a way that is ethical and respectful of the listener's needs and preferences. Here are some tips for using presuppositions effectively:

1. Use presuppositions that are relevant to the listener's needs and interests. This will help to build rapport and establish a sense of trust.
2. Avoid making assumptions that are too strong or too obvious. This can come across as manipulative or insincere.
3. Use presuppositions that are easy to agree with. This will help to create a sense of alignment and collaboration between you and the listener.
4. Be prepared to back up your presuppositions with evidence or examples. This will help to establish your authority and credibility.
5. Use presuppositions in a way that is conversational and natural. This will help to build a sense of rapport and keep the listener engaged.

Here are some examples of how to use presuppositions in sales and persuasion:

1. "When you start using this product, you'll see a significant increase in productivity." This presupposes that the listener will start using the product, and that it will provide a benefit.
2. "As someone who values high-quality products, I think you'll appreciate the attention to detail in this one." This presupposes that the listener values quality, and establishes a sense of rapport by implying that you share this value.
3. "Now that you've decided to move forward with this project, let's discuss the next steps." This presupposes that the listener has already made a decision to move forward, and establishes a sense of collaboration by framing the next steps as a joint effort.
4. "When you see the results that this service can provide, you'll be amazed." This presupposes that it is possible for the service to provide results, and creates a sense of excitement and anticipation.

Remember, presuppositions are powerful tools for sales and persuasion, but they must be used ethically and respectfully. By using relevant and conversational presuppositions, backed up with evidence or examples, you can build rapport, establish authority, and ultimately persuade the listener to take a desired action.

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