How to Use Digital Marketing to Boost Your Brand Equity

In today's digital age, it is more important than ever to have a strong online presence. If you want your brand to be successful, you need to be using digital marketing strategies to reach your target audience.

What is brand equity?

Brand equity is the value of a brand to its owner. It is based on the customer's perception of the brand, which is influenced by a number of factors, including the brand's name, logo, image, and reputation.

As we spend more and more time online, much of our perceptions of brands will be coloured by what we see, hear, and experience on screens. This may include a video of a brand on TikTok, its product page, an article that we found on Google, a review on a third party website, or an email that we received.

How do digital marketing strategies help to boost brand equity?

Digital marketing strategies can help to boost brand equity in a number of ways. Here are a few examples:

Search Engine Optimisation (SEO):?SEO can help to improve your brand's visibility in search engine results pages (SERPs). This means that your brand will be more likely to be seen by potential customers who are searching for products or services like yours.

Content marketing:?Content marketing can help to build trust and credibility with your target audience. When you create high-quality content that is relevant to your target audience, you are showing them that you are an expert in your field and that you can be trusted.

Social media marketing:?Social media marketing can help you to connect with your target audience on a personal level. When you share engaging content on social media, you are building relationships with your followers and creating a sense of community around your brand.

Email marketing:?Email marketing can help you to stay in touch with your existing customers and promote new products or services. When you send relevant emails to your subscribers, you are reminding them about your brand and keeping them engaged.

By using the right digital marketing strategies, you can boost your brand equity and grow your business.

More Tips to Boost Brand Equity

Here are some additional tips for using digital marketing strategies to boost brand equity:

1) Build a well-designed website

Start by building a well-designed website that is easy to navigate and informative. This should have elements of your brand story and brand identity, including your founder's story, Unique Selling Propositions (USPs), as well as customer testimonials. You should also have a strong social media presence and be active on the channels that your target audience uses.

2) Publish helpful high-quality content

Your content should be informative, engaging, and relevant to your target audience. It should also be consistent with your brand identity, and be helpful and educational for your target audiences.

3) Be consistent with your branding

Your branding should be consistent across all of your digital marketing channels. This includes your website, social media profiles, and email marketing campaigns.

4) Proactively use social media to connect with your audience

Social media is a great way to connect with your target audience on a personal level. Share engaging content, answer questions, and participate in conversations.

5) Run social media ads

Social media ads can be a great way to reach a wider audience and promote your brand. It helps you to improve brand recognition and recall, and increases the likelihood of brand name searches on Google or other search engines.

Make sure your ads are targeted to your ideal customers and that they use relevant topics and keywords that are of interest to them.

6) Use emails to stay in touch with your customers

Email marketing is a great way to stay in touch with your existing customers and promote new products or services. Make sure your emails are informative and engaging, and that they use relevant content.

Do also avoid sending emails just because you have a product or service to sell. Overtly promotional communications can be deemed to be spammy, and result in a poorer brand perception.

7) Offer excellent customer service

Excellent customer service is essential for building trust and credibility with your customers. Make sure your customer service team is responsive and helpful, and that they go the extra mile to resolve any issues.

8) Partner with influencers

Partnering with influencers is a great way to reach a new audience and promote your brand. Find influencers who have a following of your ideal customers and who align with your brand values.

Note that influencers don't just have to be Instagrammers or TikTokkers. They may also be here on LinkedIn, as well as content creators who love to write articles on their blogs, or shoot a video for YouTube.

9) Attend industry events

Attending industry events is a great way to network with other businesses and learn about new trends. This can help you to stay ahead of the competition and boost your brand awareness. Such an activity is especially useful for those in the B2B arena.

10) Measure your results

It is important to measure the results of your digital marketing campaigns?so that you can see what is working and what is not. This will help you to optimize your campaigns and get the most out of your?investment.

When doing so, go beyond 'vanity metrics' like reactions, comments and shares, to look at actual conversions (leads generated, sales).

Conclusion

In a screen-first world, building your brand necessitates the deployment of online marketing channels. Follow these tips to tap on digital marketing strategies to boost your brand equity and grow your business.