How to Use Data to Launch Stronger Campaigns

As the head of a data-driven marketing agency, I’ve seen firsthand that how we structure campaigns and make ad decisions can make or break their success.?

In this week’s blog, I’m sharing some of the key principles we follow at Brighter Click to ensure that we’re not only gathering the correct data but making smart, data-informed decisions throughout the process. You’ll get tips on:?

• Structuring campaigns for creative testing
• How to know when to kill an ad
• Putting ad metrics in context (which metrics matter most–and when?)
• And so much more!

USE DATA TO LAUNCH STRONGER CAMPAIGNS

Do AI Images Beat The Real Thing?

Speaking of testing, we’ve run another A/B test –?and for the first time, our hypothesis was WAY off!

We created two static ads for one of our clients: one with a colorful gradient background from a stock website and the other with an AI-generated hot-pink fabric in the background. Outside of the backgrounds, the ads are entirely identical.?

Think background can’t make a big difference? Think again. One ad generated a massive 673% more leads! Want to find out which??

SEE THE RESULTS

8 Brilliant Examples of Content Repurposing Done Right

You’re not creating content to use just one time, in one place… right??

Repurposing should be part of your initial planning whenever you’re creating new content, whether it’s a blog, a video, a podcast, or basically anything else. There are three main benefits to repurposing content:

• Save time: Create several assets quickly from one root piece of content.
• Scale ideation: Fill your marketing calendar without developing a new idea for every post (which is often the most challenging part of content marketing).
• Increase footprint: One root piece of content can find an audience on multiple channels when you repurpose it.

Our friends at WordStream have put together a list of 8 brilliant examples of content repurposing that can you can use for inspiration to start maximizing the results of your hard work.?

8 WAYS TO REPURPOSE YOUR CONTENT