How to Use Data-Driven Storytelling in Your Video Content
You might be thinking about making a video, but if your product is strongly driven by numbers, how do you plan to tell the audience about it?
The answer is – to use?data-driven storytelling?in your video marketing campaign.
But what exactly is data-driven storytelling? Data-driven storytelling entails turning data into easy-to-understand stories. It helps businesses gain actionable insights. Usually, data-driven storytelling involves:?
If you have a good content strategy and narrative, then data storytelling in video content can drive consumers who enjoy educational videos.?
But what kind of video content strategy do you need? Below are some awesome techniques you can use to optimize your video content strategies.?
Use a compelling narrative
If you want to invest money in making a video, make sure to hire a good script writer.
Because what helps your video stands out, especially a data-driven video script, you need a good story.
What is a good story? A good story requires a?hook?(a setup), brings?momentum?(a conflict), and ends with?a solution?(resolution).
Here are three examples of compelling data storytelling:
1. Trends
Trends show different data points across time.
Trends can indicate growth, regression, or a mix of both. Here’s an example of a trends graph of the metaverse market growth from?Bloomberg.
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2. Comparison
Aren’t you curious about what social media platforms your target audience use across different age groups?
These age groups are comparisons people may be interested in.?Here’s an example of a comparison chart from?the green index.
3. Statistical relationships
A statistical relationship explains whether A can be predicted by B.
Here’s an example of a statistical relationship chart from?Pennsylvania State University.
Use the right type of visualization to tell your story
To tell the difference between whether millennials use Instagram or LinkedIn more often, we need to allow the right visualization to tell the story.?
A great example of data visualization in a video format is?Spotify Wrapped.
At the end of each year,?Spotify?shows users a personalized animation that entails the results of favorite tunes from the year.?
Read on for more!
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