How to Use Data for a Better Customer Experience

This article was published by BeMyApp on 17 May 2016.

With hundreds of value-added applications entering the market, Big Data is moving from a buzzword to a transformational technology. One area where these applications are having the biggest impact is customer service – offering the opportunity for organizations to engage with their customers on an entirely new level. It’s helping companies develop a competitive edge, by empowering customers. From an operational perspective, this is evident in customer contact centers – turning what has historically been a weak link an organization’s value chain into an opportunity to engage with the customer more effectively.

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This article was published by BeMyApp on 17 May 2016.